Analysis of the game console market in Ukraine. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 26, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 8 |
| Tables: | 31 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, its application and codes according to classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period; problems and prerequisites for development)
1.3. General market indicators:
1.3.1. Import of game consoles and devices for them to Ukraine in 2021 - H1 2024 (volumes, structure, geography, shares of importers). Allocation of the share of used products if data is available.
1.3.2. Assessment of the shadow segment in the market
1.3.3. Analysis of active offers for the sale of the studied products (specialized online stores/largest marketplaces)
1.4. Market segmentation and structuring (new/used – based on imports)
2. Main market operators (specialized online stores/largest marketplaces and importers)
2.1. Online stores: list of the most popular stores and their structuring:
- general information, types of activity and specialization;
- product groups, brands and assortment (construction of assortment cards with the number of products by main groups);
- additional services (additional services – replacement of old devices with new ones, etc.)
- prices for main products
- delivery methods
- promotion analysis (activity in social networks, media, other activity)
- analysis of reviews about the store
- analysis of the portrait of the store’s main customers (based on the analysis of profiles in social networks)
- main site indicators and search results for key queries
2.2. Main importers: list and structuring (general information, types of activity and specialization; product groups, trademarks)
3. Analysis of the assortment of marketplaces, highlighting product groups that need strengthening
4. Price and pricing on the market
4.1. Dynamics of import prices for products
4.2. Average current prices for products
4.3. Description of factors influencing price formation, structure
5. Analysis of consumption on the market
5.1. Consumer preferences for the product, consumer portrait
5.2. Analysis of the Internet audience in the industry, search queries and competitor results
5.3. Degree of consumer satisfaction (review analysis)
6. Investment attractiveness of the industry
6.1. Analysis of market opportunities and threats for further construction of SWOT analysis
6.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
6.3. Existing risks and barriers to market entry
7. Conclusions. Market Forecasts
7.1. Conclusions and Forecast Trends in Market Development
7.2. Building Market Development Hypotheses. Market Forecasts in 2024-2027
7.3. Recommendations for Market Development
List of Tables:
1. HS codes of goods in the game console market
2. Factors influencing the game console market in 2021-I half. 2024
3. Import of game consoles by type to Ukraine in 2021-I half. 2024, in monetary terms, UAH million
4. Geography of imports of game consoles to Ukraine in 2021-H1 2024, in monetary terms, UAH million
5. The largest importers of game consoles to Ukraine in 2021-H1 2024, in monetary terms, UAH million
6. Active offers for well-known game console products and equipment in Ukraine, as of November 2024
7. Share of used products in imports of game consoles to Ukraine, 2021-H1 2024, in monetary terms, %
8. The largest marketplaces and specialized stores in the game console market in 2024
9. Product assortment map of the main players in the game console market by brands and groups, by the number of offers as of November 2024
10. Additional services of the main players in the game console market
11. Prices for the most popular products of the main players in the game console market, UAH including VAT
12. Methods of delivery of goods by the main players in the game console market
13. Promotion of companies in the game console market
14. Analysis of reviews of companies in the game console market
15. Portrait of the main clients of the studied companies
16. Key indicators of the studied companies' websites, as of November 2024
17. Paid resources for search results of the studied companies for key queries
18. Assortment and trademarks of game consoles of company X
19. Assortment and trademarks of game consoles of company X
20. Assortment and trademarks of game consoles of company X
21. Demand for other assortment, except for the specified goods, in Ukraine, 2021-H1 2024, in monetary terms, UAH million
22. Assortment of the most popular goods and their presence in the largest marketplaces, as of November 2024
23. Average current prices for game consoles and equipment in Ukraine, as of November 2024, UAH including VAT
24. Analysis of search queries for game consoles and equipment by type in Ukraine, as of November 2024
25. Analysis of search queries for game consoles and equipment by main operators in Ukraine, as of November 2024
26. Analysis of search queries for game consoles and equipment by main products in Ukraine, as of November 2024
27. Analysis of reviews of the most popular consoles and their equipment in Ukraine, as of November 2024
28. Opportunities and threats in the game console and equipment market in Ukraine
29. PEST LE - analysis of the game console market in Ukraine
30. Risk map of the game console market in Ukraine
31. Main barriers to entry of a new player into the game console market in Ukraine
List of graphs and charts:
1. Dynamics of Imports of Game Consoles to Ukraine in 2021-H1 2024, in Monetary Terms, UAH Million
2. Segmentation of the Game Consoles and Equipment Market by Type, 2021-H1 2024 (Overall), in Monetary Terms, %
3. Dynamics of Average Import Prices for Consoles in Ukraine in 2021-H1 2024, UAH excluding VAT
4. Dynamics of Average Import Prices for Controllers in Ukraine in 2021-H1 2024, UAH excluding VAT
5. Dynamics of average import prices for discs and cartridges in Ukraine in 2021-I half. 2024, UAH excluding VAT
6. Price structure for consoles and equipment for them in Ukraine, %
7. Forecast indicators (capacity) of the game console market in Ukraine in 2024-2027 according to the pessimistic scenario, in monetary terms, UAH million
8. Forecast indicators (capacity) of the game console market in Ukraine in 2024-2027 according to the optimistic scenario, in monetary terms, UAH million
