Analysis of the Ukrainian bakery products market. 2024
| Date of Preparation: | December 2024 year |
| Number of pages: | 58, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 11 |
| Tables: | 25 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description and research methodology
1.2. Analysis of market development trends
1.3. General market indicators
1.4. Sales volume of products on the market in monetary terms
1.5. Shadow segment in the market (assessment)
2. Analysis of the main market competitors
2.1. Main market operators and their structuring
2.2. Analysis of marketing strategies for the promotion of market operators
2.3. Market shares of the main market operators by production and sales volumes
2.4. Level of competition and risks: factor analysis of market shares of competitors
3. Product range on the market
4. Price and pricing on the market
4.1. Average current prices for products
4.2. Pricing
5. Analysis of consumption on the market
5.1. Consumer portrait and consumer preferences
5.2. Analysis of consumer ratings
5.3. Analysis of the Internet audience in the industry (search queries
5.4. Consumption in the B2G sector: analysis of state tender procurements
5.5. Structure and segmentation of consumption in the B2B, B2C and B2G sectors
5.6. Analysis of unmet market demand.
6. Product sales channels
7. Investment attractiveness of the industry
7.1. Analysis of market opportunities and threats for further construction of SWOT analysis
7.2. PESTLE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
8. Conclusions. Forecast market indicators
8.1. Conclusions and forecast market development trends
8.2. Market development hypotheses. Forecast indicators in 2024-2027
Appendix 1 - Questionnaire for surveying respondents
List of Tables:
1. Classification of research products
2. Macroeconomic indicators that influence the market in Ukraine in 2022-2024.
3. Calculation of the capacity of the bakery products market in Ukraine in 2022-11 months. 2024, in natural terms, thousand tons
4. Calculation of the capacity of the bread and buns market in Ukraine for 2022-11 months. 2024, in kind and in terms of, thousand tons
5. Sales volume of bakery products in 2022-2023, in monetary terms, billion UAH
6. Calculation of the shadow segment of bakery products in Ukraine 2022-2024, in kind, thousand tons
7. Analysis of offline presence of companies
8. Analysis of company websites
9. Analysis of competitors' social networks (Instagram)
10. Analysis of competitors' social networks (Facebook)
11. Analysis of competitors' social networks (YouTube)
12. Mention of the company in the media (analysis of positive and negative mentions)
13. Share of the main operators in the bakery market for 2022-2023. in monetary terms, million UAH
14. Factor analysis of competitors' market shares
15. Main parameters of assessing the competitive environment in the market according to the M. Porter method
16. Average prices for bakery products in Ukraine as of December 2024, UAH/unit, UAH/100 g
17. Average prices for different types of buns in Ukraine as of 2024, UAH/unit, UAH/100 g
18. Dynamics of average prices for bread for 2024, UAH/kg
19. Price formation structure using the example of companies based on the results of 2023, thousand UAH
20. Products most often combined with bakery products according to respondents' choice
21. Main organizers of state tender purchases of bread products, freshly baked bakery and confectionery products for 2022-6 months 2024 in monetary terms, million UAH
22. Winners of state tenders for the purchase of bread products, freshly baked bakery and confectionery products by expected cost on the Prozorro platform for 2022-6 months 2024, in monetary terms, UAH million
23. State procurement of bakery products and shares by region for 2022-2024, in monetary terms, UAH million
24. Opportunities and threats in the bakery products market
25. PESTLE analysis of the bakery products market in 2024
List of graphs and charts:
1. Structure of product sales by region for 2022 and 2023
2. Cost structure of bakery products from individual manufacturers on the market, %
3. Frequency of purchase of bakery products, %
4. Analysis of search queries by the names of the main competitors on the market
5. Analysis of search queries by trademarks of the main market players
6. Analysis of specialized search queries
7. Analysis of search queries for healthy bakery products
8. Analysis of search queries by different types of products, to identify trends
9. Structure of bakery products consumption by market segments, %
10. Distribution of bakery product sales by sales channels, %
11. Forecasted capacity of the bread and buns market in Ukraine 2022-2027, in physical terms, thousand tons
