Analysis of the handmade cakes and pastries market in Ukraine. 2025
| Date of Preparation: | August 2025 year |
| Number of pages: | 41, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 4 |
| Tables: | 9 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of handmade cakes and pastries as a segment (definition, varieties, positioning) and a description of the research methodology)
1.2. Analysis of market development trends and main trends: factors influencing the market and their manifestation during the studied period. Problems and prerequisites for development.
1.3. Trends and innovations
1.4. Assessment of market capacity in 2021 - I half of 2025 in monetary terms
1.5. Review of legislation: labeling requirements, sanitary standards, licenses. Possible risks when scaling
2. Main market players
2.1. List of main market players and their structuring: general information, assortment, price segment (economy / medium / premium), regional representation (delivery area), number of subscribers in social networks
2.2. Competition map. Geography of production by regions of Ukraine, concentration of main producers
2.3. Degree of competition and risks
3. Price and pricing on the market
3.1. Average current prices for products by main price segments and types of products
3.2. Description of factors influencing price formation, structure
4. Branding and advertising
4.1. Analysis of competitors' positioning on the market: general positioning and definition of UTP if available
4.2. Analysis of competitors' social networks
5. Analysis of consumption on the market
5.1. Consumer preferences for the product: consumer portrait (by the office method)
5.2. Analysis of the Internet audience in the industry, search queries and competitor results (Google Ads)
5.3. Analysis of demand for the studied products on the Internet (Google Trends)
5.4. Degree of consumer satisfaction (review analysis)
6. Investment attractiveness of the industry
6.1. SWOT analysis of the market
6.2. PEST LE - analysis of factors influencing the market and assessment of the probability of their degree of influence
6.3. Existing risks and barriers to market entry
7. Conclusions. Forecast market indicators
7.1. Conclusions and forecast market development trends
7.2. Building market development hypotheses. Forecast market development indicators in 2025-2028
7.3. Recommendations for entering the market
List of Tables:
1. List of the most active companies producing handmade cakes and pastries in major cities of Ukraine
2. Assessment of the competitive environment in the handmade cakes and pastries market in Ukraine
3. Average current prices for handmade cakes and pastries in Ukraine by major companies in the market, as of August 2025
4. Characteristics of the components of the positioning of companies - specialized craft workshops - in the handmade confectionery market in Ukraine
5. Characteristics of SMM activities of the competitors in the market
6. Portrait of the consumer in the handmade confectionery market in Ukraine
7. Dynamics and structure of search queries related to the handmade cakes and pastries market in Ukraine over the last 12 months, in Ukrainian and Russian
8. SWOT analysis of the handmade cakes and pastries market in Ukraine
9. PEST LE - analysis of factors influencing the handmade cakes and pastries market in Ukraine
List of graphs and charts:
1. Dynamics of the capacity of the handmade cakes and pastries market in Ukraine, 2021 - 1st half of 2025, UAH billion, estimate
2. Map of competition of enterprises in the handmade cakes and pastries market of Kyiv
3. Dynamics of demand for "custom cakes" in Ukraine, January-August 2024-2025, points
4. Forecast of the capacity dynamics of the handmade cakes and pastries market in Ukraine in 2025-2028, UAH million
