Analysis of the market for outsourcing accounting services. 2019 year
| Date of Preparation: | November 2019 year |
| Number of pages: | 27, Arial, 1 interval, 10 pins |
| Graphs and charts: | 2 |
| Tables: | 9 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | russian |
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Detailed contents:
1. General characteristics of the accounting services in the outsourcing market in Ukraine
1.1. Analysis of market development trends: identification of the main trends in the market, especially the market, identification of problems and factors of influence on the market, trends in the freelance market in this segment
1.2. General indicators of the market, calculation of accounting services outsourcing market volume in Ukraine in 2017-2018 (Dynamics of the number of companies and their volume of revenue according to the code KVED 69.20; amount)
2. Description and analysis of the outsourcing accounting services market operators activity in Ukraine - a desk study (if data is available in the public domain) or on the basis of a mystery customer study
2.1. The major operators of the accounting services outsourcing market in Ukraine up to the TOP-15 legal entities: (name, contacts, short range of services; amount of company staff; amount of clients - according to the availability of operator's free access data)
2.2. Structuring of the major operators (regionally, by specialization - range of services)
2.3. (Based on the Mystery Customer study) A multifactor analytical model Formation with the estimation of the parameters of the companies' work with the subsequent calculation of the total estimation on the basis of the analysis of the major market operators' sales departments by the following criteria - on the basis of the data obtained during the Mystery Customer research
2.4. (Based on Mystery Shopper research) SWOT analysis of major companies according to competitive analysis. Building a competitiveness assessment model (taking into account the major factors). Selection directions of a company "X" work improvement
2.5. Financial indicators of the major market operators in 2017-2018 (if there is information about the legal entity).
2.6. Number of proposals from individuals for accounting services outsourcing present currently on different platforms.
3. Price and pricing in the market
3.1. Current prices for services: (accounting; management reporting: balance, Cash Flow, P&L)
3.2. The major factors influencing the pricing of the market. Cost structure for outsourcing accounting services - an estimate.
4. Services consumption in the market - an estimate based on a desk study or data obtained through a telephone interview
4.1. Customer preferences about services. Consumer portrait
4.2. Online audience Industry analysis. Number of online requests for outsourcing accounting services in Ukraine, issuance of competitors after main inquiries (evaluation based on Internet inquiries through Google AdWords)
4.3. Structuring and segmentation of consumption in the accounting services outsourcing market (evaluation based on the structure of online queries by topic)
5. Conclusions and recommendations for the development of the company "X" based on the conducted research
List of Tables:
1. Major operators Structuring (regionally, by specialization - the range of services products).
2. Analytical model of major market operators' sales departments work
3. SWOT analysis of the customer company
4. Amount of economic entities by type of economic activity in 2017-2018, in kind, thousand pcs.
5. Number of offers from individuals for accounting services outsourcing that currently on different platforms, pcs.
6. Accounting services Prices of the company 1
7. Accounting services Prices of the company 2
8. The major competitors in search results for "accounting services"
9. The major competitors in search results for "accounting outsourcing"
List of graphs and charts:
1. Dynamics of outsourcing accounting services market volume in 2017-2018, in monetary terms, UAH billion.
2. Major market operators Financial indicators in 2017-2018, in monetary terms, mln. UAH
