Analysis of apart-hotels market in Ivano-Frankivsk. 2019
| Date of Preparation: | December 2019 year |
| Number of pages: | 41, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 18 |
| Tables: | 15 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian |
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Detailed contents:
1. Trends Analysis of the aparthotel market development in Ivano-Frankivsk (general condition, problems and factors influencing the market)
1.1. the hotel real estate market in Ukraine Current trends Analysis with the selection of Ivano-Frankivsk (trends, features, factors of influence on the market, problems; causes and consequences related to the development of hotels, including apart-hotels and elite hotels in the region)
1.2 Determination of factors of influence on hotel real estate construction in Ivano-Frankivsk (list of factors, description, impact specificity)
2. Calculation of apart-hotel real estate market capacity in Ivano-Frankivsk (offer and average occupancy analysis)
3. Market segmentation. Selection of the apart-hotels share - direct competitors of the Builder Company: 4-5 star hotels, elite apartments, apart-hotels (by rooms fund, revenue taking into account prices)
4. Major market operators (15 operators). Competitive analysis of hotel real estate objects by parameters:
* Type (from research groups)
* Number of rooms and beds
* Location
* Infrastructure availability (restaurants, clubs, attractions, etc.) near the hotel
* Facilities (bathroom, internet, parking)
* Food
5. Major players Share - in the presence of financial statements; for others, building a multifactorial model based on the factors in paragraph 4 and their weight.
6. Market consumption. Features of demand for apart-hotels (high-income people share, analysis of the frequency of high-income people stay in Ivano-Frankivsk - in the cabinet way)
7. Conclusions and recommendations.
7.1. Conclusions and the development forecasts of the of apart-hotels segment in Ivano-Frankivsk
7.2. Development hypotheses and market development indicators (based on the tendencies analysis in guests accommodation of the relevant price segment in Ukraine, factors of influence in Ivano-Frankivsk (mass construction, supply predominance over demand) and global trends in holidays, conferences, weddings and etc., analysis of the construction plans of similar sites in Ivano-Frankivsk and the surrounding regions.
7.3. Recommendations for market development (in terms of positioning in comparison to competitors, global industry trends and other factors)
8. Recommendations for deciding on the construction and further operation of the aparthotel
* determining the the construction need of an apartment hotel in Ivano-Frankivsk
* forecast of changes in the hotel real estate offer in Ivano-Frankivsk
* SWOT-analysis of the Customer object location and comparison with competitors.
* competitive threats in the market analysis
* recommendations on the expediency of apart-hotel building (according to the results of the study)
List of Tables:
1. Dynamics of inbound and outbound tourist flows in Ukraine in 2015-2018, million people
2. Number of tourists served by tour operators and travel agents in 2015-2018 in Ivano-Frankivsk, by types of tourist flows, persons
3. List, location and contacts of establishments officially operating in Ivano-Frankivsk
4. TOP-15 hotel real estate market operators in Ivano-Frankivsk (by popularity rating among visitors)
5. Number of rooms and beds of hotel real estate market operators in Ivano-Frankivsk
6. Cost of using (renting) the conference room at the Stanislaviv Hotel, UAH / h.
7. Customer reviews regarding the activities, amenities, location and other features of the hotel real estate market operators in Ivano-Frankivsk, points
8. Comparative characteristics of the hotel real estate market operators competitive offer in Ivano-Frankivsk
9. Enterprises financial results, based on 2018 data by activity 55.10: "Hotels and similar temporary accommodation means Activities", thousand UAH.
10. Hotel market Shares according to the customer preferences of the Booking.com
11. Multiple-factor evaluation of hotel activity in Ivano-Frankivsk, points
12. Preferences of typical luxury hotel services consumers in Ivano-Frankivsk
13. Consumers of hotel services in Ivano-Frankivsk in low season
14. Possible ways to create a positive image of the aparthotel
15. SWOT analysis of the location of the Customer object in comparison to competitors
List of graphs and charts:
1. Amount of tourist operators in Ukraine in 2015-2018, units
2. Number of domestic tourists in Ukraine in 2015-2018, thousand people
3. Regional distribution of hotels in Ukraine by number in 2018,%
4. Number of tourists served by tour operators and travel agents in 2015-2018 in Ivano-Frankivsk, thousand people
5. Number of outbound tourists in 2015-2018 in Ivano-Frankivsk, thousand people
6. Number of inbound (foreign) tourists in 2015-2018 in Ivano-Frankivsk, thousand people
7. Structure of inbound tourist flows in 2015 and 2018 in Ivano-Frankivsk,%
8. Hotel revenues from the provided Services in Ivano-Frankivsk in 2017-2019, million UAH.
9. The distribution of Ivano-Frankivsk hotels by type of business activity in 2018,%
10. Structure of placement options by object type and number of offers on the market in Ivano-Frankivsk as of now (December 2019),%
11. Structure of location variants in Ivano-Frankivsk according to the legality of doing business as of now (December 2019),%
12. Geographical location of hotels in Ivano-Frankivsk
13. Hotel market in Ivano-Frankivsk Structure according to customer reviews,%
14. Hotel market in Ivano-Frankivsk Structure according to the list of amenities provided to visitors, the number of hotels
15. Hotel market share in Ivano-Frankivsk (legal entities),%
16. Forecasted dynamics of tourists number served by hotels in Ivano-Frankivsk in 2019-2021, thousand people
17. Directions to increase the attractiveness of a new aparthotel
18. Hotel market capacity forecast in Ivano-Frankivsk on the basis of multifactor model, in monetary terms, mln.UAH
