Market research report on aquaculture and processed products in Ukraine. 2021 year
| Date of Preparation: | October 2021 year |
| Number of pages: | 44, Arial, 1 interval, 10 pt |
| Graphs and charts: | 24 |
| Tables: | 17 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets
a. Analysis of market development trends (factors of influence on the market, problems and prerequisites for development) – desk research using the results of a survey
b. General market indicators, calculation of market capacity in 2016-2020 (production + import - export) - desk research
c. Segmentation and structuring of markets - desk research using survey results
i. By processing methods
ii. By company size (singling out the share of MSMEs)
iii. By region
iv. By source of raw materials (households/enterprises)
v. Assessment of the shadow segment in the market (through interviews with market participants or through the construction of analytical models) - desk research using the results of the survey
d. Analysis of market trends for agro-MSME products from the point of view of experts, market participants and trends identified during the survey - based on the results of surveys, quantitative and qualitative interviews, focus group research
e. Analysis of the current level of understanding of the concept of marketing strategy by agro-MSME
2. State regulation of the industry. General overview of the legislative acts on food safety in force on the territory of Ukraine, with the provision of a list of sources (without legal advice, key information for the formation of a strategy)
3. The main market operators (analysis of the MSME segment: who are represented in general and whether they are interesting for the inspection of the facility)
a. Analysis of the representation of operators in the market (analysis of the MSME segment: who are represented in general and whether they are interesting for inspecting the facility) - desk research using the results of a survey
b. List of operators in the MSME segment of the studied markets, whose experience will be used in preparing the strategy, and their description
c. Highlighting operators named during surveys and focus group discussions
d. Structuring of operators (by product segments, specialization, distribution channels, regionally)
e. Communication channels of the main operators
4. Foreign trade in farm products (if available, review) - desk research
5. Price and pricing in the market - desk research with the ringing of key operators
a. Average current prices for products by segments
i. Mass market (supermarkets)
ii. Farm products of trade format at fairs and markets
iii. "Craft" farm products
b. Description of factors influencing price
6. Consumers and their preferences (Analysis of survey results and focus group interviews)
a. Portrait of a consumer of agro-MSME products (in the B2B and B2C segment)
b. The Impact of the COVID-19 Pandemic on Choice Preferences
c. Saturation of individual product segments
d. Purchase channels for agro-MSME products and purchasing models in the B2B market
e. Main factors contributing to the choice of agro-MSME products (place, frequency, packaging, branding)
f. Possible stop factors
g. Willingness to buy products at prices higher than in supermarkets
h. Degree of consumer satisfaction with agro-MSME products
i. Analysis of search queries related to farm products
7. Influence of associations, unions, distribution chain participants and experts on market development (result of in-depth interviews and focus group discussions) - wishes of participants, vision of segment development
8. Sales channels for products - desk research, based on the results of surveys, quantitative and qualitative interviews, focus group research
a. Description and evaluation of the sales structure by channels (markets, supermarkets, eco-shops, online)
b. Requirements and wishes of MSME channel participants (result of in-depth interviews)
c. Analysis of the location of farm stores in the cities of Ukraine (general analysis of the principles of placement, linking to other stores)
9. Analysis of the promotion of agro-MSME products
a. Analysis of existing channels in general
b. Analysis of channels used in the segment by players (online channels)
- pages in social networks
- YouTube
- Online stores (prom.ua, socket, flagma)
c. Analysis of offline channels, existing and prospective
- Forums
- conferences
- trade fairs
- industry associations
- rating events (by availability)
10. The range of products presented on the market (commodity group - processed product - well-known representatives) - desk research
11. Conclusions. Forecasts for the development of the industry - desk research
a. Conclusions and Forecast Market Development Trends
b. Construction of market development hypotheses. Forecast indicators of market development (baseline, optimistic and pessimistic scenario with the definition of influencing factors)
12. Investment attractiveness by industry - desk research
a. SWOT analysis
b. PEST analysis of factors influencing the market (with an assessment of the level of influence of the factor)
List of Tables:
1. Market capacity of fish, seafood and products of their processing in 2016-2020, in volume, thousand tons, %
2. Market capacity of fish, seafood and products of their processing in 2016–2020, in value, mln. USD, %
3. List of the largest enterprises in the MSME segment in the market of aquaculture and processed products with distribution by KVED and groups (medium, small, micro)
4. Operators of the aquaculture and derivatives market in Ukraine in the MSME segment, whose experience will be used in the preparation of the strategy
5. Market operators whose names were mentioned in the telephone survey
6. Structure of imports of fish, seafood and products of their processing by commodity groups in 2015–2020, in value, mln. USD, %
7. Geographical structure of imports of fish, seafood and products of their processing in 2017 and 2020, in value, mln. USD, %
8. The structure of exports of fish, seafood and products of their processing by commodity groups in 2015–2020, in value, mln. USD, %
9. Geographical structure of exports of fish, seafood and products of their processing in 2017 and 2020, in value, mln. USD, %
10. Average current prices for fish products by segments in the mass market, UAH/kg, including VAT
11. Current retail prices for farm products, UAH/kg, including VAT
12. Current retail prices for "craft" farm fish products, UAH, including VAT
13. Representation of selected market operators in social networks
14. Representation of selected market operators on online trading platforms
15. Commodity groups of products on the market and their manufacturers
16. SWOT-analysis of the aquaculture market and products of its processing in Ukraine
17. PEST-analysis of the aquaculture market and products of its processing in Ukraine
List of graphs and charts:
1. Dynamics of production of fish, seafood and products of their processing in 2016–2020, in volume, thousand tons, %
2. Dynamics of production of fish, seafood and products of their processing in 2016–2020, in value, mln. USD, %
3. Dynamics of the market capacity of fish, seafood and products of their processing in 2016–2020, in volume, thousand tons, %
4. Dynamics of the market capacity of fish, seafood and products of their processing in 2016–2020, in value, mln. USD, %
5. Structure of production of fish products by processing methods in 2020
6. Market structure of aquaculture and processed products by types of farms, in value, %
7. Market structure of aquaculture and processed products by regions as of the end of 2019 in the MSME segment, in value, %
8. Structuring of aquaculture and processed products market operators in the MSME segment by specialization, number of enterprises
9. Structuring market operators of aquaculture and processed products in the MSME segment by regions
10. Structuring market operators for aquaculture and processed products in the MSME segment by distribution channels
11. Dynamics of imports of fish, seafood and products of their processing in 2016-2020, in volume, thousand tons, %
12. Dynamics of imports of fish, seafood and products of their processing in 2016–2020, in value, mln. USD, %
13. Dynamics of export of fish, seafood and products of their processing in 2016-2020, in volume, thousand tons, %
14. Dynamics of export of fish, seafood and products of their processing in 2016–2020, in value, mln. USD, %
15. Structure of factors affecting the price of fish products
16. Impact of quarantine restrictions on food consumption
17. Self-sufficiency of the country with various types of food products, %
18. Product selection factors for agro-MSMEs
19. Frequency of purchasing agri-MSME products
20. Conditions under which the consumer will not purchase a farm product
21. Willingness of consumers to overpay up to 30% of the cost for a product of a small farm with a unique taste and quality
22. Dynamics and structure of search queries related to aquaculture and processed products, in March 2020-February 2021, thousand queries
23. Coverage of sales channels for fish, seafood and their products
24. Forecast capacity of the market for aquaculture and products of its processing in 2021–2023, in value, billion USD, %
