Analysis of bank loyalty programmes in Ukraine. 2025
| Date of Preparation: | April 2025 year |
| Number of pages: | 56, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 7 |
| Tables: | 19 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Analysis of Ukrainian and global trends in the development of loyalty programs
2. Analysis of existing loyalty programs
2.1 Identification of operators with loyalty programs by segments
- Banks
- Financial institutions
- Other businesses
2.2. Loyalty criteria (deposit size, turnover, accumulation system, etc.)
2.3. Bonuses
- Discounts
- Coupons and bonuses
- Other
2.4. Analysis of reviews about premium programs
3. Conclusions
3.1. Conclusions on the current state of premium banking in Ukraine and abroad by segments
3.2. Conclusions on the optimal content of loyalty programs
4. Appendices
Appendix 1.
Appendix 2
List of Tables:
1. Terms and conditions for opening an individual savings account in a British bank, March 2025
2. 10 loyalty programs from the largest auto insurers in the USA, 2024
3. The most common loyalty programs in Ukrainian banks, Q1 2024
4. Terms and conditions of the loyalty program from a Ukrainian “subsidiary” of a foreign bank
5. Preferential deposit conditions for premium card users, October 2024
6. The amount of the commission for transferring funds at ATMs/bank branches in Ukraine and abroad for premium card users, October 2024, UAH
7. The amount of the commission for withdrawing cash at ATMs/bank branches in Ukraine and abroad for premium card users, October 2024, UAH
8. Preferential lending conditions for premium card users, October 2024, UAH
9. Rating of 15 insurance companies by payments for "autocivilka" for 2024 for a passenger car with an engine of up to 1600 cm3, Kyiv, as of 03/13/2025 and the cost of their policies, including bonuses and discounts, UAH
10. List of ten successful loyalty programs in the fintech segment in Ukraine, 2024 by FinAwards
11. List of partners of the multi-brand loyalty program, March 2025
12. Structure of the customer-oriented business of the Ukrainian gas station chain brand, March 2025
13. List of partners of the Ukrainian gas station chain brand loyalty program, March 2025
14. Ukrainian loyalty programs in the areas of retail trade in health and beauty products, cosmetics, clothing, footwear, accessories, jewelry, March 2025
15. Conditions for participation in the loyalty program of the “VIP” segment in the life insurance category
16. Ten banks with the minimum amount of “guarantee contribution” – a term deposit or balance in a savings account, which gives access to premium banking services, October 2024
17. The cost of paying a fine for disloyalty for one year in six markets in the UK
18. Ranking of the best loyalty programs in the US according to the results of the Visa and Bond Brand Loyalty-2024 study in 10 categories of goods and services
19. Loyalty programs of 42 Ukrainian banks, 2024
List of graphs and charts:
1. Classification of customer loyalty programs
2. Ukrainian program "National Cashback"
3. Estimated structure of the global payment card market, Q1 2024,
4. Segments with the highest presence of loyalty programs in France, October 2024,%
5. Structure of the payment and premium card market in Ukraine, Q4 2024,%
6. Structure of the brand loyalty program of the Ukrainian gas station network, March 2025
7. Anatomy and dynamics of consumer brand loyalty
