Analysis of consumer behaviour in FMCG retail in Ukrainian cities. 2024
| Date of Preparation: | December 2024 year |
| Number of pages: | 18, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 21 |
| Tables: | 4 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Consumer porter. Analysis of the target audience of supermarkets
2. Assessment of consumer commitment to supermarkets
3. Factors influencing the choice of store
4. Factors influencing store visits
5. Discounts and promotions
List of Tables:
1. Comparison of the frequency of visits to supermarkets among respondents whose main store is a certain store, %.
2. Factors of refusal to make purchases in a supermarket of a particular chain
3. Segmentation by the main factor influencing the choice of the main store for the respondent
4. Favorite stores by the factor influencing the choice of store
List of graphs and charts:
1. Age
2. Gender
3. Whether the main buyer is at home
4. Comparison of the average amount of spending on supermarkets by city among all respondents, UAH/month
5. Comparison of the average amount of spending on supermarkets by city among all respondents with children in the family, UAH/month
6. Breakdown of respondents by financial status and average spending in supermarkets per month, UAH
7. Average amount of spending in supermarkets per month by whether the consumer is the main buyer of food in the household, UAH/month
8. Structure of respondents by the frequency of purchases in supermarkets, %.
9. Comparison of the average amount of expenditures per month among respondents who have a certain store as their main one
10. Distribution of respondents by their main store in all cities of the study, %.
11. Distribution of respondents by their main store in Kyiv,
12. Distribution of respondents by their main store in Chernihiv, %.
13. Distribution of respondents by their main store in Sumy, % 14.
14. Distribution of respondents by their main store in Bucha, % 15.
15. Distribution of respondents by their main store in Irpin, % 16.
16. Categories of products purchased by consumers in supermarkets, %.
17. The most common reasons for visiting a particular supermarket
18. Segmentation by the main factor that influences the choice of the main store for the respondent
19. Ranking of factors that influence supermarket visits by importance for respondents (score from 1 to 5)
20. Ranking of respondents by the habit of checking and comparing prices before visiting stores
21. Source of information about discounts for respondents
