Analysis of kvass consumption in Ukraine. 2024 year
| Date of Preparation: | April 2024 year |
| Number of pages: | 53 Arial, 1 spacing, 10 pins |
| Graphs and charts: | 1 |
| Tables: | 38 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Brief description of the research methodology
2. Structuring and segmentation of consumption by demographics
3. Portrait of the buyer and consumer
4. Practices and scenarios of kvass consumption
5. Share of kvass consumers by regularity of use
6. Kvas selection criteria, purchase drivers
7. Reasons why kvass is not bought or is bought less
8. Structuring and segmentation of consumption
9. Attitude towards brands
10. Recognition of brands on the market
11. Popularity of claims about kvass
12. Evaluation of product samples
List of Tables:
1. Share of kvass consumers by gender, according to the telephone survey, %
2. Situations in which kvass is consumed more frequently, according to the telephone survey, %
3. Frequency of kvass consumption, according to the telephone survey, %
4. Criteria for choosing kvass, according to the telephone survey, %
5. Drivers of kvass purchase, according to the telephone survey, %
6. Alternative beverage choices instead of kvass, according to the telephone survey, %
7. List of reasons for refusing to consume kvass, according to the telephone survey, %
8. Popularity of kvass by color, according to the telephone survey, %
9. Popularity of packaging for kvass, according to the telephone survey, %
10. Popularity of choosing kvass by bottle size, according to the telephone survey, %
11. Popularity of choosing kvass by its brand, according to the telephone survey, %
12. Percentage of respondents who know about types of kvass, according to the results of a telephone survey, %
13. Percentage of respondents who highly rate the qualities of kvass types, according to the results of a telephone survey, %
14. Popularity of statements about kvass in Kyiv, according to the telephone survey, %
15. Popularity of statements about kvass in Lviv, according to the telephone survey, %
16. Popularity of statements about kvass in Dnipro, according to the telephone survey, %
17. Evaluation of white kvass based on its aroma, according to focus groups, %
18. Evaluation of white kvass based on its aroma by gender, according to focus groups, number of respondents
19. Evaluation of dark kvass based on its aroma, according to focus groups, %
20. Evaluation of dark kvass based on its aroma by gender, according to focus groups, number of respondents
21. Evaluation of white kvass based on its taste, according to focus groups, %
22. Evaluation of white kvass based on its taste by gender, according to focus groups, number of respondents
23. Evaluation of dark kvass based on its taste, according to focus groups, %
24. Evaluation of dark kvass based on its taste by gender, according to focus groups, number of respondents
25. Overall evaluation of white kvass, according to focus groups, %
26. Overall evaluation of white kvass by gender, according to focus groups, number of respondents
27. Overall evaluation of dark kvass, according to focus groups, %
28. Overall evaluation of dark kvass by gender, according to focus groups, number of respondents
29. Evaluation of white kvass by aroma by gender, according to the results of focus groups, number of respondents 1 – the best, 3 (4) – the worst
30. Evaluation of dark kvass by aroma, according to the results of focus groups, the number of respondents 1 - the best, 6 - the worst
31. Evaluation of white kvass based on taste by gender, according to focus groups, number of respondents 1 - best, 3 (4) - worst
32. Evaluation of dark kvass based on taste, according to focus groups, number of respondents 1 - best, 6 - worst
33. Overall evaluation of white kvass by gender, according to focus groups, number of respondents 1 - best, 3 (4) - worst
34. Overall evaluation of dark kvass, according to focus groups, number of respondents 1 - best, 6 - worst
35. Evaluation of light kvass, according to focus groups, %
36. Comments from focus groups regarding light kvass by gender, according to focus groups, number of respondents
37. Evaluation of dark kvass, according to focus groups, %
38. Comments from focus groups regarding dark kvass by gender, according to focus groups, number of respondents
List of graphs and charts:
1. The number of kvass consumers by age and income level, according to the results of a telephone survey, %
