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Chief of the market research devision of the Analytical department at Pro-Consulting spoke at the forum "Trading Business 2013"
The conference annually assembles top managers of trading companies in Ukraine, leading experts and market professionals in order to discuss the most relevant events of the sphere and the exchange of experiences of overcoming the problems and implement innovative solutions to improve trade efficiency, customer service and, accordingly, income business.
In her speech, Seraphima Russinovich described the situation in the retail market of Ukraine, analyses structure and format of retail network, retail turnover and the factors that affect them.
"The success of a trade is the expected result, which is a specific reason. And it is largely predictable. As with any business, success in the business of selling begins with analysts. To paraphrase the words of the American financier Bernard Manuh, a businessman, and even more so - the retailer - is a person who studies the future, and acts before it happens. High-quality and broad analysis of trends in the market - the best tool for predicting the future of the economy. In my research, I covered the key factors that should be considered for the development of a successful business in the retail sector: Top of consumer preferences, and the number of formats on the market traders, shops and characterization of their efficiency depending on the size, as well as macro-economic factors that hinder or on the contrary - to stimulate the development sphere ", said Seraphima Russinovich.
