The Age of Content. What Is Inbound Marketing and Why Is It so Important

Each businessman should understand that sales of products or services of the company depend not only on the managerial quality and skills, but also on efficient advertising. Marketing sector continues to develop. That’s why traditional radio or TV advertising is eventually substituted by content-marketing, SEO, and SMM. Such terms as inbound and outbound marketing become more and more popular today.

Outbound marketing is advertising in its traditional sense, and inbound marketing is a content-marketing. Well-known marketologist David Meerman Scott, the author of “Inbound Marketing: Get Found Using Google, Social Media and Blogs”, states that the companies which do not use outbound marketing lose enormous part of the market.

Unique articles, video, blogs, SEO, SMM, Google Adwords are the bases of inbound marketing. According to statistical data, Twitter helps to attract clients to 42% of companies, and 57% of companies get new clients due to the maintenance of corporate blog.

It is important to understand that content should be unique and interesting. This will help to attract new customers, to get likes and registered users. High-quality content increases traffic to the company’s site which, in its turn, results directly in increase of sales.

How to Create Efficient Inbound Marketing

There are 10 simple rules helping to create interesting and, what is the most important, selling content.

Rule No. 1. Content Value

Only something fresh and new is interesting for the reader and future customer. If this simple rule is not respected, potential client will find the other web resource.

Rule No. 2. Stimulation of Questions and Regularity of Answers to Them

It is important to understand what are the readers’ FAQ, what is interesting for them. Anchor analysis (wordstat) will be helpful in this case. Understanding of requests and writing of correct answers will attract the audience.

Rule No. 3. “Clear” Does not Mean Hackneyed

Any content should be simple and clear. Much specific terms should be avoided even if they are appropriate. It is important to learn to speak in simple words.

Rule No. 4. Essence of Efficient Content Marketing Is the Content, not the Form

If this article is not destined for scientific journal, then the form does not matter, but the content is a basic of basics. For example, creating bright presentation, it is important to fill it with information required for the audience, but not with the beautiful yet vacuous diagrams.

Rule No. 5. Beautiful Design

According to the previous rule, it is possible not to pay much attention to the form of content presentation. Nevertheless, rather large number of people perceives information visually. That’s why it is possible to hire skilled designer or to become designer yourself.

Rule No. 6. Variety of Materials

In order to increase audience involvement it is important not only to write the articles, but also to place video, graphics, presentations, webinars, etc.

Rule No. 7. Corporate Style Creation

Not only the leading fashion houses (Dior, Chanel or Gucci), but also the companies have their own style. It does not mean dress code, it means the unique tips. Create your corporate style and be stylish. Be easy recognizable in the Global web.

Rule No. 8. Company’s Contacts

It is important not only to publish the unique content, but to indicate your company’s contact details as frequently as possible. It is necessary for brand retaining and recognition in future.

Rule No. 9. Content Link with the Product or Service

It is important to understand that when selling sweets, there is no sense to write about popularity of plastic surgery in the West states. Tell about yourself as professional in your area.

Rule No. 10. Call to Action.

The published content should not only inform or be funny, but to stimulate to logic action. For example, to share an interesting article with friends in social network, to post it in your news, to purchase product which is the subject of article or to use services of the certain company.