Marketing research on the market of "Smart House" systems in Odessa. 2021
| Date of Preparation: | July 2022 year |
| Number of pages: | 17, Arial, 1 interval, 10 pt |
| Graphs and charts: | 9 |
| Tables: | 3 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
Informants of focus group discussions
1. Associations with the "Smart Home" system
2. Purpose of the "Smart Home" system
3. What is important for the Smart Home system
4. Packages of the "Smart Home" system
4.1. By functionality
4.1.1. Basic package
4.1.2. Standard Package
4.1.3. Max Package
4.2. By category
4.3. By blocks
4.4. Tariff "Designer"
5. The cost of packages of the "Smart Home" system
6. Maintenance of the "Smart Home" system
7. Concierge service
8. Channels of communication with the target audience
9. Conclusions
List of Tables:
1. Socio-demographic data on informants-residents of residential complexes of the developer company
2. Optimal monthly tariff payment according to informants
3. Rating of the functions of the "Smart Home" system according to the informants of the focus group discussions
List of graphs and charts:
1. The most popular associations with the "Smart Home" system among residents of the residential complex of the developer company, the number of references
Fig. 2. Distribution of preferences of informants-residents of residential complexes of the developer regarding the tariffs of the "Smart Home" system by functionality
Fig. 3. Distribution of preferences of informants-residents of residential complexes of the developer regarding tariffs of the "Smart Home" system by categories
Fig. 4. Distribution of preferences of informants-employees of the developer company regarding tariffs of the "Smart Home" system by categories
Fig. 5. Distribution of preferences of informants-residents of residential complexes of the developer regarding the tariffs of the "Smart Home" system by blocks
Fig. 6. Distribution of preferences of informants-employees of the developer company regarding the tariffs of the "Smart Home" system by blocks
7. Distribution of preferences of informants-residents of residential complexes of the developer regarding the most appropriate distribution of tariffs of the "Smart Home" system
8. Willingness of informants to purchase "Smart Home" according to the proposed packages of services and their cost
9. Distribution of preferences of informants-residents of residential complexes of the developer regarding concierge services
