Market research report on wine market in Ukraine. 2022 year
| Date of Preparation: | September 2022 year |
| Number of pages: | 23, Arial,1 spacing, 10 pt |
| Graphs and charts: | 13 |
| Tables: | 14 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends
1.2. General market indicators, calculation of market capacity
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring
2.2. Market shares of the main market operators
3. Foreign trade
3.1. Export of wine from Ukraine in 2021 – 6 months. 2022
3.2. Import of wine to Ukraine in 2021 – 6 months. 2022
4. Assortment and pricing on the market
5. Consumers and their preferences
6. Advertising and branding
7. Product sales channels
8. Conclusions. Predictive indicators
List of Tables:
1. Capacity of the wine market in Ukraine, million liters
2. The main operators of the wine market in Ukraine
3. Price list for Ukrainian wines in 2022
4. The best brands of domestic and imported wine according to Ukrainian consumers in 2022
5. Result table of the application of IMC in the wine market
6. Use of advertising channels in the market of liquid household chemicals among the main operators
7. Comparative table of the use of TV advertising (video advertising) by wine market operators by brand (TOP-5 companies)
8. Comparative table of the use of Internet advertising tools in the wine market by brand
9. PR activities of the main market operators and their cooperation with mass media
10. Analysis of the presence of market operators in online communication channels
List of graphs and charts:
1. The structure of the wine market in Ukraine, by product type, in natural terms, %
2. Volumes of grape production in Ukraine, thousand tons
3. Trends in the area of grape plantations and yield in Ukraine, thousand tonnes
4. Dynamics of wine exports to Ukraine in 2021 – 6 months. 2022, in natural terms, thousand tons
5. Dynamics of wine exports to Ukraine in 2021 – 6 months. 2022, in monetary terms, million dollars
6. Geography of wine exports from Ukraine in 2021 – 6 months. 2022, in monetary terms, %
7. Dynamics of wine imports to Ukraine in 2021 – 6 months. 2022, in natural terms, thousand tons
8. Dynamics of wine imports to Ukraine in 2021 – 6 months. 2022, in monetary terms, million dollars
9. Use of advertising channels before and after February 24, 2022, % of companies
10. Consumer preferences for brands in the wine market in 2021
11. Wine of Ukrainian production
12. Scheme of wine sales channels in Ukraine and their percentage share
