Analysis of the tobacco market for hookahs in Russia. 2019
| Date of Preparation: | November 2019 year |
| Number of pages: | 41, Arial, 10 interval, 10 skittles |
| Graphs and charts: | 23 |
| Tables: | 14 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | russian |
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Detailed contents:
1. General characteristics of the hookahs tobacco market in Russia in 2017-2019
1.1 Description and trends of the market (especially, factors of influence, trends, market problems)
1.2. Calculation of the hookah tobacco market capacity in 2017-2018 (8 months 2019 - estimate), as well as the calculation of the total consumption of hookah tobacco in the study period. Evaluation of the hookah tobacco shadow market.
1.3. Market segmentation and structuring:
* Structure of the hookah tobacco mixes market, taking into account the shadow segment;
* Selection of the most popular mixtures on the market - list based on consumption; without separating the mixture particles in the market structure.
2. State regulation of the market (certification, excise duties, import duties)
3. Dynamics of hookahs tobacco production in Russia - estimation on the basis of official and shadow production volumes.
4. The major operators of the hookah tobacco market in Russia
4.1. The list and brief description of the hookah tobacco market major operators:
* manufacturers;
* large commercial operators who sell goods on the market;
* large hookah nets
4.2. Structuring of operators (by assortment, regionally)
4.3. Major operators market shares- an estimate based on the total
5. Foreign trade in the hookah tobacco market in Russia 2017-2018 (8 months 2019 - estimate)
5.1. Export of products (volumes in kind and in monetary terms, geography of deliveries, average export prices)
5.2. Imports of products (volumes in kind and in monetary terms, geography of imports by countries, average import prices)
6. Price and pricing in the hookah tobacco market in Russia
6.1. Current hookah tobacco wholesale and retail prices from official importers - based on public data
6.2. Description of affecting pricing factors
7. Consumers and their benefits (including online)
7.1. Consumer Benefits of the Product, Consumer Portrait (B2C)
7.2. Industry online audience analysis. Estimating Consumption and Consumer Benefits Based on Network Queries (Consumption Analysis Based on Google Analytics and Yandex Statistics)
7.3. Consumption structuring and segmentation
8. Sales channels in the hookah tobacco market in Russia. Description, advantages and disadvantages of sales channels.
9. Branding and advertising in the hookah tobacco market (features; selection of interesting cases)
10. Conclusions and forecast trends in the development of the hookah tobacco market and hookahs in Russia by 2021, taking into account the factors of influence.
10.1. Conclusions and forecast tendencies of market development
10.2. Construction of market development hypotheses. Market development forecasts
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT analysis of market orientation
11.2. PEST-analysis of factors of influence on the market
11.3. Existing risks and barriers to market entry. Building a risk map in the market
List of Tables:
1. The major indicators of the hookah tobacco market capacity in Russia in 2016-2018, in kind, tons
2. Excise duty current rates on hookah tobacco from 01.07.2019 to 31.12.2021
3. Structuring of the hookah tobacco market operators regionally
4. Structuring of hookah tobacco market operators by assortment
5. Current wholesale hookah tobacco market prices from official importers
6. Current retail hookah tobacco prices from official importers
7. Search results for "hookah tobacco"
8. Current hookah tobacco annual consumption in Russia, by regions
9. Advantages and disadvantages of sales channel types
10. Examples of online stores' hookahs tobacco advertising
11. SWOT-analysis of market orientation
12. Calculation of the environmental factors influence degree on the hookah tobacco market in Russia
13. Ranking of importance factors and description of their impact on the industry
14. Hookah Tobacco market in Russia risks map
List of graphs and charts:
1. Dynamics of per capita money income of the population in the Russian Federation in 2010-2018, thousand rubles per month
2. Dynamics of Consumer Price Indices in the Russian Federation in 2010-2018,%
3. Dynamics of the hookah tobaccos market capacity, based on official data in 2016-2018, in kind, tons
4. The dynamics of the hookah tobaccos market capacity, taking into account the shadow market in 2016-2018, in kind, tons
5. Structure of the shisha tobacco blends market, taking into account the shadow segment
6. Rating of hookah tobacco blends that are most popular in the Russian market
7. Dynamics of hookah tobacco production based on official data in 2016-2018, in kind, tons
8. Dynamics of hookah tobacco production, taking into account the shadow market in 2016-2018, in kind, tons
9. Shares of the most common hookah TM in Russia,%
10. Shares of hookah establishments in Russia by the number of points, in kind,%
11. Dynamics of hookah tobacco export in 2016-2018, in kind, tons
12. Dynamics of hookah tobacco export in 2016-2018, in monetary terms, thousand USD
13. Dynamics of hookah tobacco exports geography in 2017-2018, in kind,%
14. Dynamics of hookah tobacco imports in 2016-2018, in kind, tons
15. Dynamics of hookah tobacco imports in 2016-2018, in monetary terms, thousand USD
16. Dynamics of hookah tobacco imports geography in 2017-2018, in kind,%
17. The general picture of the target audience
18. Structure of shisha tobacco requests in some regions of Russia
19. Structure of requests by sources
20. Statistics on the search for tobacco TM
21. The major hookah tobacco sales channels
22. Total ratio of hookah tobacco sales by sales channels,%
23. Forecast of hookah tobaccos production in Russia in 2019-2023, in kind, thousand tons
