Market research report on medical services market in Mykolaiv and Odesa. 2023 year
| Date of Preparation: | April 2023 year |
| Number of pages: | 47, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 41 |
| Tables: | 14 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General indicators of the market in the section of cities and agglomerations
1.3.1. NSZU costs (by type of services)
1.3.2. Private market (number of clinics, revenue, etc.)
1.3.3. Public sector (number of clinics)
1.3.4. Number of completed declarations
1.4. Market segmentation and structuring (by types, directions, types of medical services)
2. The main players in the market
2.1. The list of the main players in the market and their structuring (general information, types of activities and specialization; analysis of business models (what medical areas are focused on, representation in cities)
2.2. Market shares of the main market operators
3. Assortment of services presented on the market (construction of assortment maps of services to determine saturation of market segments)
4. Price and pricing in the market
4.1. Average current prices for various types of medical services
4.2. Description of factors affecting price formation, structure
5. Branding and advertising (analysis of the positioning of competitors on the market in terms of signing declarations, presence in promotion channels)
6. Market consumption analysis
6.1. Portrait of the consumer
6.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
6.3. The degree of consumer satisfaction with medical services (analysis of reviews)
7. Conclusions. Predictive market indicators
7.1. Conclusions and forecast trends of market development
7.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024
7.2.1. Forecasting on the condition that the war ends in 2023-2024
7.2.2. Scenario while saving the current state of the conflict
7.3. Recommendations for market development according to the Customer's business model
8. Investment attractiveness of the industry
8.1. SWOT analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market
8.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Incomes and expenses of communal medical institutions in 2022, thousand UAH
2. Distribution of clinics by types of assistance provided
3. The main operators of the Odesa medical services market
4. The main operators of the Mykolaiv medical services market
5. Assortment map of services on the medical services market of Mykolaiv and Odesa
6. Availability of services in the top 5 clinics of Mykolaiv
7. Availability of services in the top 5 clinics of Odesa
8. Average current prices for various types of medical services
9. Presence of the main market operators in promotion channels, thousands of subscribers
10. Financial situation of the respondents and the clinics they visit
11. SWOT analysis of the Customer's concept on the market
12. PESTLE analysis of the medical services market of Mykolaiv and Odesa
13. Segmentation of market risks
14. Risk map of the medical services market in Mykolaiv and Odesa
List of graphs and charts:
1. Incomes and expenses of municipal medical institutions of Mykolaiv in 2022, thousand hryvnias
2. Incomes and expenses of municipal medical institutions of Odesa in 2022, thousand hryvnias
3. Segmentation of private medical services in Odesa by type of institution
4. Segmentation of private medical services in Mykolaiv by type of institution
5. Segmentation of Odesa state clinics by level of assistance
6. Segmentation of public clinics in Mykolaiv by level of assistance
7. The number of concluded declarations for Ukraine as of the beginning of 2022
8. Distribution of declarations by doctor's specialty in Mykolaiv
9. Distribution of declarations by gender of the patient in Mykolaiv
10. Distribution of declarations by age groups in Mykolaiv
11. Distribution of declarations by doctor's specialty in Odesa
12. Distribution of declarations by gender of the patient in Odesa
13. Distribution of declarations by age groups in Odesa
14. Segmentation of clinics by level of care
15. Shares of the largest clinics in Odessa in monetary terms, %
16. Shares of the largest clinics in Mykolaiv in monetary terms, %
17. City of residence of the respondent
18. The number of signed declarations among the respondents
19. Frequency of visits to the doctor with whom the declaration was signed
20. Frequency of visits to other family doctors/therapists
21. Frequency of visiting specialist doctors
22. The reason for signing the declaration with the doctor
23. The presence of plans to sign a declaration with a doctor among those who have not yet done so
24. Distribution of patients between public and private clinics
25. Services that are used most often
26. Gender of respondents
27. Age of respondents
28. Marital status of respondents
29. Respondents have children under 18 years of age
30. Number of people living together with the respondent
31. Financial wealth of respondents
32. Popular Internet queries in Mykolaiv
33. Popular internet queries in Odessa
34. Plans to change family doctor
35. The reason for planning to switch to another doctor
36. Level of satisfaction with the service of the clinic visited by the respondent
37. Factors affecting the choice of a clinic
38. The level of influence of advertising on the choice of a clinic
39. The type of advertising that would be noticed
40. Forecast indicators of the volume of the market of medical services in Ukraine, subject to the end of the war
41. Predictive indicators of the volume of the medical services market in Ukraine while maintaining the current state of the conflict
