Market research report on confectionery in Romania. 2024 year
| Date of Preparation: | August 2024 year |
| Number of pages: | 34, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 3 |
| Tables: | 41 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market, analysis of trends in its development (factors affecting the market and their manifestation during the studied period, problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity in 2021 - 1st quarter. 2024 (production + import - export). Rating.
1.3. Market segmentation and structuring (by type (flour, sugar, chocolate), origin)
2. State regulation of the industry
2.1. Main laws governing the industry (list, brief summary; certification, regulations, etc.)
2.2. Taxes and fees in the market
3. Main market operators (manufacturers and importers)
3.1. The list of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment)
3.2. Market shares of the main market operators. Rating.
3.3. Degree of competition and risks
4. Total production of confectionery products in 2021 - 1st quarter. 2024
5. Foreign trade and foreign trade
5.1. Export of confectionery products from Romania in 2021 - 1st quarter 2024 (volumes, structure, geography)
5.2. Import of confectionery products to Romania in 2021 - 1st quarter 2024 (volumes, structure, geography)
6. Analysis of the range of products presented on the market
7. Price and pricing in the market
7.1. Dynamics of prices for confectionery products
7.2. Average current prices
7.3. Description of factors affecting price formation, structure
8. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
9. Market consumption analysis
9.1. Consumer preferences for the product, consumer portrait
9.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
9.3. The degree of consumer satisfaction (review analysis)
10. Product sales channels (description and evaluation of the sales structure by channels)
11. Conclusions. Predictive market indicators
11.1. Conclusions and forecast trends of market development
11.2. Construction of market development hypotheses. Forecast indicators of market development in 2024-2026.
11.3. Recommendations for development in the market, feasibility of entering the market
12. Investment attractiveness of the industry
12.1. SWOT - analysis of the market direction
12.2. PESTLE - analysis of market influencing factors
12.3. Existing risks and barriers to market entry.
List of Tables:
1. Evaluation of the general indicators of the sweets market in Romania in 2021- Q1. 2024, in natural terms, thousand tons and kg per capita
2. Evaluation of the general indicators of the Romanian sweets market by origin in 2021- Q1. 2024, in value terms, billion dollars. USA
3. The main parameters of evaluating the competitive environment in the market according to M. Porter's method
4. Evaluation of the competitive environment in the confectionery market of Romania
5. Dynamics of confectionery production in Romania, 2021-1 quarter. 2024, in natural terms, thousand tons
6. Commodity structure of confectionery exports from Romania by category
in 2021-1 quarter 2024, in value terms, million dollars. USA
7. Geographical structure of confectionery exports from Romania in 2023,
in value terms, %
8. Commodity structure of confectionery imports to Romania by category
in 2021-1 quarter 2024, in value terms, billion dollars. USA
9. Geographical structure of confectionery imports to Romania in 2023, in value terms, %
10. The main suppliers of flour confectionery products from Ukraine to Romania in 2023, in natural terms, %
11. Assortment of export of flour products from Ukraine to Romania for 2021-1 quarter. 2024, in natural terms, thousand tons
12. Assortment of exports of sugar products from Ukraine to Romania for 2021-1 quarter. 2024, in natural terms, thousand tons
13. The main suppliers of chocolate products from Ukraine to Romania in 2023,
in natural terms, %
14. Assortment of export of chocolate products from Ukraine to Romania for 2021-1 quarter. 2024, in natural terms, tons
15. Assortment of the candy category in Romania by types, packaging (weight in a box, g), number of product items
16. Assortment by product category of the sweets market in Romania by types and operators, number of product items
17. Dynamics of prices and FMCG market in Romania for 2021-1 quarter. 2024, % growth compared to the previous period
18. Current prices for candies in Romania by type and packaging (weight in a box, g), as of July 2024, lei
19. Current prices for candies in Romania by type and packaging (weight in a box, g), as of July 2024, lei per 100 g
20. Price growth of main ingredients for sweets in Romania in 2021-1 quarter. 2024, index, to the corresponding month of the previous period
21. Growth of the average salary in Romania in 2021-1 quarter. 2024, index, to the corresponding month of the previous period
22. The resulting table of the application of IMC in the confectionery market of Romania
23. Use of the main advertising channels in the confectionery market of Romania by operators
24. Analysis of the presence of market operators in online communication channels in the confectionery market of Romania
25. Analysis of the activity of market operators in online communication channels in the confectionery market of Romania
26. Comparative table of the use of direct marketing by the main operators in the confectionery market of Romania
27. Analysis of the branding of the main operators in the confectionery market of Romania
28. List and description of industry exhibitions and their participants
29. The main characteristics of the online sweets market in Romania, in 2021- Q1. 2024, in value terms, million dollars. USA, USD USA per person and thousands of buyers
30. Organic search results (place)
31. Interaction of brands with followers in the social network Instagram on the sweets market of Romania, for 27.06.2024-26.07.2024, in natural indicators, quantity and %
32. Estimate of the volume and structure of sales through the "Offline" channel of the Romanian sweets market, for 2021- Q1. 2024, in value indicators, billion dollars. USA
33. Estimate of the volume and structure of sales through the "Online" channel of the Romanian sweets market, for 2021- Q1. 2024, in value indicators, million dollars. USA
34. Forecast of the volume of confectionery consumption in Romania until 2026, according to forecast data on population change and consumption in 2024-2026, in natural terms, thousand tons
35. Forecast of the volume of confectionery consumption in Romania until 2026, according to forecast data on population change and consumption in 2024-2026, in natural terms, thousand tons
36. Forecast of the volume of confectionery consumption in Romania until 2026, according to forecast data on population change and consumption in 2024-2026, in natural terms, thousand tons
37. SWOT – analysis of the company on the Romanian confectionery market
38. SWOT - analysis of the Romanian confectionery market
39. PESTLE analysis of factors affecting the confectionery market in Romania
40. Risk map of the Romanian confectionery market
41. The main barriers for a new player to enter the Romanian confectionery market
List of graphs and charts:
1. Segmentation of the sweets market by product types in Romania, in 2023, in value terms, %
2. Market shares of the main operators of the sweets market in Romania in 2023, in value terms, %
3. Interest in products, items, 2021-1 quarter. 2024
