Analysis of the floor heating cable market in Ukraine. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 58, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 19 |
| Tables: | 38 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1 Market description
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period; problems and prerequisites for development)
1.3. General market indicators, calculation of market capacity in 2021 - 2024. Assessment
2. Main market operators (manufacturers and importers)
2.1. List of main market operators and their structuring
2.2. Market shares of main market operators
2.3. Degree of competition and risks. Factor analysis of market shares of competitors
3. Assessment of production of products 2021 - 2024.
4. Foreign trade and foreign economic activity
4.1. Export of heating cables from Ukraine in 2021 - 2024.
4.2. Import of heating cables to Ukraine in 2021-2024
5. Product range presented on the market
6. Price and pricing on the market
6.1. Dynamics of import prices for products
6.2. Average current prices for products
7. Analysis of competitor promotion
7.1 General positioning and definition of UTP
7.2 Analysis of offline presence of major market operators
7.3 Analysis of company websites
7.4 Analysis of competitors' social networks
7.5. Other advertising formats
7.6. Conclusions on competitor promotion
8. Analysis of consumption on the market
8.1. Consumer preferences for
the product, consumer portrait (by the office method)
8.2. Key areas of use by type of object
8.3 Analysis of the Internet audience in the industry, search queries and competitor output
8.4. Consumption in the B2G sector. Analysis of public tender procurement
8.5. Structuring and segmentation of consumption (B2B, B2C, B2G)
8.6 The degree of consumer satisfaction (review analysis)
10. Investment attractiveness of the industry
10.1. Analysis of market opportunities and threats for further construction of SWOT analysis
10.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
10.3. Existing risks and barriers to entry into the market
11. Conclusions. Forecast market indicators
11.1. Conclusions and forecast trends in market development
11.2. Construction of hypotheses for market development. Forecast market development indicators in 2024 - 2027
11.3. Recommendations for market development
List of Tables:
1. UKTZED and NPP codes of the studied goods
2. Geographical structure of the construction market in Ukraine in 2021-2024, m2, %
3. Customs tariffs (import duty rate) for the studied types of products as of May 2025
4. Customs tariffs (import duty rate) for the studied types of products as of May 2025
5. Main parameters of assessing the competitive environment in the market according to the M. method Porter
6. Export of electric cables for underfloor heating from Ukraine in 2021-2024, in kind and monetary terms, kg, US dollars and UAH
7. Buyers of Ukrainian products abroad in the period 2022-2024
8. Import of cables for underfloor heating to Ukraine in 2021-2024, in kind and monetary terms, tons, US dollars and UAH
9. TOP-30 importers of cables for underfloor heating in 2021-2024, in kind, tons
10. Import of heating mats to Ukraine in 2021-2024, in kind and monetary terms, tons, US dollars and UAH
11. TOP-20 importers of heating mats in 2021-2024, in kind, tons
12. Import of anti-icing systems to Ukraine in 2021-2024, in kind and monetary terms, kg, USD and UAH
13. Importers of anti-icing systems to Ukraine in 2021-2024, in kind, tons
14. Product range of Ukrainian manufacturers
15. Product range of major market operators by capacity, length and operator
16. Comparative table of heating cable products by origin and capacity
17. Comparative table of heating cable products by origin and capacity
18. Product range of major importers
19. Comparative table of heating cable products by manufacturer and capacity
20. Comparative table of products by major market operators
21. Average current prices for heating cables in Ukraine as of the beginning of May 2025, UAH excluding VAT
22. Analysis of the offline presence of major market operators
23. Traffic structure of the websites of major market operators as of 2025
24. Analysis of the websites of the main operators by key indicators
25. Comparative table of the websites of the main market operators
26. Analysis of the presence of importing companies in online communication channels (promotion)
27. Analysis of the activity of companies in social networks
28. Portrait of the desired client and portrait of a typical client in social networks of companies
29. Analysis of advertising of the main operators on the Internet
30. Total area and number of residential facilities put into operation by type in Ukraine in 2021-2024, thousand m2 and thousand facilities
31. Total area of non-residential facilities put into operation by type in Ukraine in 2021-2024, thousand m2
32. Average monthly number of requests for electric floor in Ukraine in 2021-2025, thousands of requests
33. Number of requests for the main market operators in 2021-2024, units
34. Number of requests for the main brands in 2021-2024, units
35. State procurement of the studied types of goods in 2021-2024
36. Opportunities and threats for the market of cables for underfloor heating and anti-icing systems
37. PEST LE - analysis of the market of electric heating cables in Ukraine
38. Risk map on the market
List of graphs and charts:
1. Nominal GDP of Ukraine in 2019-2024, in dollar terms, billion dollars
2. Average annual exchange rate of hryvnia to dollar and euro in 2019-2024, UAH/dollar, UAH/euro
3. GDP deflator in 2019-2024, annual %
4. GDP per capita in Ukraine in 2019-2024, USD
5. Volume of construction work in Ukraine in 2019-2024, in monetary terms, billion dollars
6. Volume of new and commissioned housing in Ukraine in 2019-2024, million m2
7. Market shares of major operators in 2024, in terms of volume (tons), %
8. Volume of production of electric heating cables in Ukraine in 2021-2024, in terms of volume in terms of tons
9. TOP-10 countries-suppliers of cables for underfloor heating to Ukraine in 2024, tons, %
10. Main importers of cables for underfloor heating to Ukraine in 2024, tons, %
11. TOP-5 countries-suppliers of heating cables to Ukraine in 2024, tons, %
12. Main importers of heating mats to Ukraine in 2024, tons, %
13. Dynamics of prices of imported electric cables to Ukraine in 2021-2024, USD/kg; UAH/kg
14. Price index of imported electrical cables to Ukraine in 2022-2024, dollars and hryvnias, %
15. Geographical distribution of residential buildings commissioned in Ukraine in 2024, m2, %
16. Geography of requests for heating cables by key regions in 2024, number of requests, %
17. Sales structure of heating cables on the Ukrainian market
18. Segmentation of consumption of the studied products
19. Capacity of the Ukrainian market of electrical cables in 2021-2027, in physical terms, tons
