Analysis of the market of gynecological services in Kyiv. 2021 year
| Date of Preparation: | July 2021 year |
| Number of pages: | 34, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 28 |
| Tables: | 7 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Conditions for conducting the research
2. Previous studies
3. Matrix of main indicators
4. Socio-demographic portrait of interviewed women in Kyiv
5. Analysis of the choice of services of institutions for childbirth
6. Reasons for choosing a birthing facility
7. Choosing a doctor for the birth of a child
8. Satisfaction with staying in the maternity hospital
9. Childbirth expenses, 2021
10. Assessment of the degree of recognition of private medical institutions
11. Recognition of logos and brands
12. Associations with the brand and logo
13. Quality institutions according to the respondents
14. Trust in medical institutions
15. Use of medical facilities
16. Reasons for choosing a gynecological institution
17. Evaluation of the visit of the selected institution
18. Readiness to recommend
19. Conclusions
List of Tables:
1. Matrix of main indicators
2. Top-3 characteristics of the institution that are important for the respondents (dynamics for 2014, 2016-2018, 2020, 2021)
3. Analysis of the choice of facilities for childbirth
4. Reasons for choosing a birthing facility
5. Childbirth expenses, 2021
6. Assessment of the degree of recognition of private medical institutions
7. Reasons for choosing a gynecological institution
List of graphs and charts:
1. Employment of respondents
2. Year of birth of the last child
3. Area of residence
4. Age of interviewees
5. Income distribution of respondents on a subjective scale
6. Characteristics of the institution that are important for the respondents (dynamics for 2020-2021)
7. Dynamics of reasons for choosing a maternity hospital (2014, 2016, 2017, 2020, 2021)
8. Women's choice of doctor for childbirth, 2021.
9. Dynamics of women's choice of a doctor for childbirth (2014, 2016, 2017, 2020, 2021)
10. Distribution of the level of satisfaction among respondents with the characteristics of the maternity hospital
11. Dynamics of the distribution of the level of satisfaction among respondents with the characteristics of the maternity hospital
12. Distribution of respondents according to experience of payments in state maternity hospitals
13. Distribution of respondents by the amount of expenses in the state maternity hospital, 2021.
14. Distribution of respondents by the amount of expenses in the state maternity hospital and the year of the child's birth, 2021.
15. Dynamics of the distribution of respondents by the amount of expenses in 2014, 2016, 2017, 2020, 2021.
16. Distribution of intervals of the fair price that women are willing to pay for a set of services during childbirth
17. Distribution of intervals of the maximum price that women agree to pay for a set of services during childbirth
18. Distribution of recognition of the logo and brand of selected institutions
19. Dynamics of logo recognition of selected institutions (2020-2021)
20. Dynamics of brand recognition of selected institutions (2020-2021)
21. Distribution of quality medical facilities according to the interviewees
22. Distribution of medical institutions trusted by the respondents
23. Distribution of the assessment of the own well-being of respondents who identified "Leleka", "Isida" and "Adonis" as an institution they trust
24. Distribution of medical institutions whose gynecological services were used by the interviewed women during the last year
25. Distribution of medical institutions whose gynecological services were used by the interviewed women during the last year (excluding those who did not use them)
26. General assessment of the institution
27. Evaluation by users of the chosen maternity hospital by characteristics
28. Willingness of users to recommend the institution they visited
