Market research report on electronic cigarette market in Ukraine. 2023 year
| Date of Preparation: | April 2023 year |
| Number of pages: | 41, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 9 |
| Tables: | 27 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity (production + import - export)
1.4. Evaluation of the shadow segment on the market (through the construction of analytical models)
1.5. Market segmentation and structuring (by types, origin, nicotine content)
2. State regulation of the industry
2.1. The main laws regulating the industry (list, brief summary and features of the laws)
2.2. Taxes and fees in the market (general business taxation; import and export duties, plans for their change (if available))
3. Main market operators (manufacturers and importers)
3.1. The list of the main market operators and their structuring (general information, types of activities and specialization; trademarks and assortment;)
4. Foreign trade and foreign trade
4.1. Exports from Ukraine in 2021-2022 (volumes, structure, geography, shares of exporters)
4.2. Imports to Ukraine in 2021-2022 (volumes, structure, geography, shares of importers)
5. The assortment of products presented on the market (construction of assortment maps to determine the saturation of market segments - by type of products, by tastes)
6. Price and pricing in the market
6.1. Average current prices for products
6.2. Description of factors affecting price formation, structure
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Structuring and segmentation of consumption
8.3. Need for the product
8.4. Product sales channels (description and evaluation of the sales structure by channels)
9. Conclusions. Predictive indicators
9.1. Conclusions and forecast trends of market development
9.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024.
9.3. Recommendations for market development
10. Investment attractiveness of the industry
10.1. SWOT analysis of the market direction
10.2. PESTLE analysis of factors affecting the market
10.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Market capacity in natural terms in 2021-2022, tons
2. Market capacity in terms of value in 2021-2022, UAH million.
3. A list of the main laws regulating the electronic cigarette industry in Ukraine
4. Peculiarities of laws regulating the electronic cigarette industry in Ukraine
5. The main operators of the market of electronic cigarettes and electronic vaporization devices in Ukraine
6. Export volume, 2021-2022, in physical and monetary terms
7. Volume of imports, 2021-2022, in physical and monetary terms
8. Matrix of the range of flavors in the electronic cigarette segment, 2023*, number of offers
9. Matrix of assortment of product types, 2023*, number of offers
10. Average current prices for disposable POD systems, 2023* year, UAH/unit.
11. Average current prices for various types of electronic cigarette products, 2023* year, UAH/unit.
12. Result table of IMC application in the electronic cigarette market
13. Use of advertising channels in the electronic cigarette market among the main operators
14. Application of Internet advertising tools in the electronic cigarette market by brand
15. PR activities of the main market operators and their cooperation with mass media
16. Analysis of the presence of market operators in online communication channels
17. Analysis of the activity of market operators in online communication channels
18. Analysis of the use of sales promotion by market operators by brand
19. Comparative table of the use of direct marketing by the main market operators
20. Branding analysis of the main operators of the electronic cigarette market
21. Advantages and disadvantages of different types of electronic cigarettes
22. Segmentation of the use of different types of cigarettes among the population in Ukraine, 2019-2022, %
23. Segmentation of the use of different types of cigarettes among men in Ukraine, 2019-2022, %
24. Segmentation of the use of different types of cigarettes among women in Ukraine, 2019-2022, %
25. SWOT analysis of the electronic cigarette market in Ukraine
26. PESTLE analysis of factors affecting the electronic cigarette market
27. Map of risks on the electronic cigarette market in Ukraine
List of graphs and charts:
1. Revenue of the electronic cigarette segment in Ukraine, 2014-2022, million USD
2. Segmentation of devices by origin, 2021-2022, %
3. Geography of the export of reusable devices by production volume, 2021-2022, %
4. Structure of imports by brands, 2022, %
5. Geography of imports of reusable devices by production volume, 2021-2022, %
6. Geography of import of disposable devices by production volume, 2021-2022, %
7. Main importers to Ukraine, 2022, %
8. Evaluation of the structure of sales by channels, %
9. Forecast indicators of the electronic cigarette market in Ukraine for 2023-2024, in terms of value, million USD
