Analysis of the market of electronic wallets of Ukraine. 2020 year
| Date of Preparation: | February 2020 year |
| Number of pages: | 32 Arial,1 spacing, 10 pins |
| Graphs and charts: | 11 |
| Tables: | 14 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Political, economic, legal, social, technological and demographic factors influencing customer behavior. Opportunities and threats for products caused by the manifestation of the factor.
1.2. Analysis of market development trends (trends, influencing factors, development problems)
1.3. General market indicators for 2018-2019
• Number of companies in the market
• Number and volume of transactions
• Market structure
1.4. State regulation of the industry. Prospects for changes in legislation regarding payment systems (according to data from open sources)
2. Main market operators
2.1. List of main market operators and their description
2.2. Structuring and competitive analysis of operators
2.3. Market shares of the main market operators
• According to financial indicators
• According to the multi-factor model of paragraph 2.2 (assigning each factor a weight and multiplying by the value to determine the overall indicator)
2.4. Degree of competition and risks. Factor analysis of market shares of competitors
3. Price and pricing in the market. Commissions for various payments. Influence of factors on the commission (amount, counterparty, service)
4. Consumers and their preferences
4.1. Analysis of the requirements of the target audience for electronic tools based on expert assessment
4.2. Analysis of possible changes in needs (sources of changes) - based on monitoring changes in Western companies
4.3. Consumer preferences regarding the product, consumer portrait
4.4. Structuring and segmentation of consumption (volume and average receipt of payments by types of services)
5. Conclusions. Forecast indicators
5.1. Conclusions and Forecast Market Development Trends
5.2. Construction of market development hypotheses. Forecast indicators of market development in 2020-2025
5.3. Recommendations for development in the market
6. Investment attractiveness of the industry -
6.1. SWOT analysis of the market direction
6.2. PESTLE-analysis of factors influencing the market
6.3. Existing risks and barriers to market entry. Building a risk map in the market
List of Tables:
1. Companies that have a license to issue electronic money
2. Number of electronic wallets with electronic money
3. Description of the main electronic currency exchange operators on the territory of the CIS
4. Indicators of the most popular electronic wallets in Ukraine
5. Evaluation criteria of the studied factors
6. Evaluation of the investigated enterprises
7. Shares of the main operators in the market of electronic wallets in Ukraine in 2018
8. Fees for electronic money payments depending on market operators
9. Factors affecting the amount of payments
10. The volume of payments through electronic wallets by types of services
11. SWOT-analysis of the market of electronic wallets
12. PESTLE - analysis of the market of electronic wallets
13. Segmentation of market risks
14. Risk map for the electronic wallet market
List of graphs and charts:
1. The number and dynamics of Google searches on the topic of electronic wallets in Ukraine in 2018-2019, thousand. Pieces
2. Dynamics of the number of transactions with electronic money in Ukraine in 2015 - 2018.
3. Dynamics of the number of electronic wallets in Ukraine in 2015 - 2018
4. Dynamics of the amount of issued electronic money in Ukraine in 2015 - 2018.
5. The structure of issued electronic money as of 01.01.2018
6. The structure of non-cash transactions on the Internet in 2017-2018.
7. Shares of electronic wallets in Ukraine in 2018
8. The share of Internet users in Ukraine depending on the type of settlement, %
9. Payment segmentation by types of purchases, in monetary terms, %
10. Segmentation of payment via electronic wallet by types of purchases, in monetary terms, %
11. Forecast of money turnover through electronic wallets in Ukraine in 2020-2020, UAH million
