Analysis of the market of children's camps in Ukraine. 2020 year
| Date of Preparation: | July 2020 year |
| Number of pages: | 83, Arial, 1 interval, 10 pins |
| Graphs and charts: | 13 |
| Tables: | 19 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Analysis of trends in the development of the market for children's camps in Ukraine (main trends in the development of the market, factors influencing the market). Current features of the market, problems in the market. Children's camps that opened in 2019, their brief description - according to public media
2. The structure of children's camps in Ukraine:
- the share of children's camps located in the Odessa region.
- shares of children's camps located near the sea / near the river, lake / tent
3. The main participants in the market of children's camps in Ukraine:
3.1. The main children's camps in Ukraine (TOP-10) - according to the ratings of specialized resources. Brief description, plans to open new institutions or develop / expand existing ones (based on the availability of data in public media)
3.2. Structuring the main children's camps in Ukraine:
- according to the condition of accommodation (in the building, tent)
- by directions/slopes
- by location
- by terrain (in the forest, near the sea)
- by age group
- nutrition
- by the number of children per shift
- for infrastructure
- availability of wi-fi
- by rating (estimates in Google and other specialized resources)
- according to the average monthly number of requests for a spa institution (based on Google Adwards data)
3.3. SWOT-analysis of 10 main children's camps in Ukraine, identified in paragraph 3.2. Building a model for assessing competitiveness (taking into account the main factors), highlighting strengths and weaknesses
4. Prices for the current moment in children's camps in Ukraine:
- minimum and maximum threshold per shift
- cost per shift in the context of 10 main children's camps identified in paragraph 3.2.
5. Demand in the market of children's camps in Ukraine. Average monthly number and dynamics of seasonality of requests in 2017-5 months 2020 on the topic "children's camps", etc. (based on Google Ads data)
6. Conclusions and recommendations regarding the entry of a new player into the market:
6.1. Forecast trends in the development of the market for children's camps in Ukraine
6.2. Recommendations regarding the entry of a new player into the market of children's camps based on the study. Determination of the most promising formats for children's camps and the best location (near the sea or in the forest zone), the number of children on a shift, amenities, food
List of Tables:
1. Number and share of children's recreation and recreation facilities by region in 2019
2. The number and share of children in children's health and recreation institutions by region in 2019
3. The number of children per one children's health and recreation institution in 2019
4. Structuring the main children's camps in Ukraine according to the main criteria (1)
5. Structuring the main children's camps in Ukraine according to the main criteria (2)
6. SWOT-analysis children's camp Chaika (Boguslav)
7. SWOT-analysis children's camp Aurora (Skadovsk)
8. SWOT-analysis children's camp Green Park Sergeevka
9. SWOT-analysis of the children's camp Azure Rainbow (Kyrylivka)
10. SWOT-analysis children's camp Brigantina (Skadovsk)
11. SWOT-analysis children's camp Star Time
12. SWOT-analysis children's camp Paradise
13. SWOT-analysis of children's camp Expedition. Lebedevka (Black Sea)
14. SWOT analysis children's camp Chocolate
15. SWOT-analysis of the children's camp Scarlet sails Skadovsk
16. Competitiveness assessment model (taking into account the main factors), points
17. Forecast of the market capacity of children's camps in Ukraine with the allocation of regions with access to the sea, thousand children
18. Systematization of information on the market of children's camps in Ukraine
19. Recommendations on the market of children's camps in Ukraine
List of graphs and charts:
1. The most popular ways of migration of children on vacation
2. Shares of children's camps in Ukraine by criteria: near the sea / near the river, lakes / tents
3. Geographical concentration of popular children's camps in Ukraine
4. Geographical concentration of popular children's camps in the Odessa region
5. The minimum cost per day in the context of 10 main children's camps, highlighted in paragraph 3.2., UAH
6. The maximum cost per day in the context of 10 main children's camps, highlighted in paragraph 3.2., UAH
7. Dynamics of seasonality of requests in 2017 on the topic "children's camps", etc., units
8. Dynamics of seasonality of requests in 2018 on the topic "children's camps", etc., units
9. Dynamics of seasonality of requests in 2019 on the topic "children's camps", etc., units
10. Dynamics of seasonality of requests in the 1st half. 2020 on the topic "children's camps", etc., units
11. Shares of children's camps in the Odessa region by criteria: near the sea / near the river, lakes / tents
12. Price segments of camps in the Odessa region among the market leaders
13. The structure of camps by the duration of the shift in the Odessa region among the market leaders
