Analysis of the market of ornamental plants in Ukraine. 2021 year
| Date of Preparation: | February 2021 year |
| Number of pages: | 87, Arial, 1 interval, 10 pt |
| Graphs and charts: | 18 |
| Tables: | 30 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1.1 Analysis of trends in the development of the market of ornamental plants in Ukraine in 2019 - 2020 (factors of influence, development problems)
1.1.2 Analysis of trends in the development of the ornamental plant market in the world as a whole (main development trends, influencing factors and problems of market development)
1.2. General market indicators, dynamics of market capacity in 2019 - 2020 (Estimated)
1.3. Assessment of the shadow segment on the market (by building analytical models)
1.4. Segmentation and structuring of the market of decorative plants (by type of planting, by categories of plants (classification), origin)
2. Analysis of the niche of gardener's related products (soil, pots, garden tools, decorative ornaments, etc.)
2.1. General market indicators, dynamics of market capacity in 2019 - 2020 (Production + import - export) by product groups
2.2. The main sales channels for gardener's goods
3. State regulation of the field of ornamental plants
3.1. Peculiarities of public procurement (general principles and conditions)
4. Production and dynamics of product sales in 2019 - 2020
4.1. Dynamics of production in value indicators
5. Main market operators of decorative plants and gardener's related products (TOP-10 manufacturers and importers) (Kyiv, Kyiv region)
5.1. List of the main market operators and their description
5.2. Structure of operators (by specialization, assortment portfolio, including related products, additional services, UTP)
5.3. Market shares of the main operators
5.4. Degree of competition and risks. Analysis of market shares of competitors
6. Foreign trade in 2019 - 2020.
6.1. Volumes and dynamics of imported planting material (tons, currency).
6.1.2. The share of imported planting material on the market is estimated due to the comparison of production data and ZED
6.1.3. Analysis of the product line of imported products (by brands)
6.1.4. The largest companies importing products, their volumes and shares6.2. експорт продукції
6.2.1. Volumes and dynamics of exported products
6.2.2. Operations on re-export, export of plants from / through the territory of Ukraine as of today
6.2.3. Analysis of the product line of exported products (by brands)
6.2.4. The largest exporters of products, their volumes and shares
7. Consumers and their preferences (including online)
7.1. Analysis of the consumer in the B2B sector, their preferences for the product, consumer portrait
7.2. Analysis of potential consumers: developers of "elite" residential buildings, townhouses (TOP 100) in Kyiv / Kyiv region,
7.3. Analysis of the social community in the field of landscape design (popular communities, blogs, YouTube channels, accounts in social networks, etc.)
7.4. Analysis of schools of landscape design and LPO (leaders of public opinion) in this niche
7.5. Analysis of consumption in the B2G sector. Analysis of public tender purchases (volumes, structure by region, organizers and participants)
7.6. Need for goods / services: Plan and analysis of state development of Kyiv and the region for 21-22 years (gardens, parks, squares, schools, kindergartens, hospitals, etc.)
7.6.1. The degree of compliance with urban planning and environmental protection legislation as a possible factor influencing the development of the planting material market
7.7. Structuring and segmentation of consumption
8. Product sales channels (description and evaluation of the sales structure by channels)
8.1. Analysis of landscape design agencies of Kyiv / Kyiv region specializing in landscape design (TOP 50). List description, specialization, analysis of the portfolio in order to determine their consumers (according to data from open sources)
8.2. List of possible sales channels
9. The range of products presented on the market of Ukraine
10. Conclusions. Forecast indicators of the market in Ukraine
10.1. Conclusions and forecast trends of the market development of decorative plants and related products
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2021-2023.
10.3. Recommendations for market development
List of Tables:
1. Top-10 countries with the largest area of fields for ornamental plants, thousand hectares (2019)
2. Top 10 countries with the highest value of cultivated ornamental plants, million € (2019)
3. Dynamics of the market capacity of decorative plants in 2019-2020, million dollars
4. Assessment of the shadow segment on the ornamental plant market in 2019-2020, %
5. Structure of the ornamental plant market of Ukraine by type of planting in 2019, %
6. The structure of the ornamental plant market of Ukraine by category in 2019, %
7. Estimate of the share of the Kyiv region in the production of decorative plants of Ukraine in 2019, %
8. Dynamics of the capacity of the gardener's related goods market (soil, pots, garden tools, decorative ornaments, etc.) in 2019 - 2020, in volume terms, tons.
9. Production of perennial crops in 2019, thousand tons
10. Market shares of manufacturers of planting material in Ukraine in 2019 in value terms
11. The structure of the import of planting material by type to Ukraine in 2019-2020, in value terms, %
12. The structure of planting material imports by species to Ukraine in 2019-2020, in value terms, %
13. Shares of planting material imports by brands to Ukraine in 2019-2020, in value terms, %
14. Shares of importers of planting material to Ukraine in 2019-2020, in value terms, %
15. The structure of the export of planting material by type from Ukraine in 2019, in value terms, %
16. The structure of the export of planting material by species from Ukraine in 2019, in value terms, %
17. Shares of export of planting material by brand from Ukraine in 2019, in value terms, %
18. Shares of exporters of planting material from Ukraine in 2019-2020, in value terms, %
19. Hotels, the opening of which was planned in 2020-2022.
20. Shares of the TOP-10 largest hotel companies (legal entities) in Ukraine in 2019, in value terms, %
21. Regional segmentation of large hotels in Ukraine
22. Hotels, the opening of which was planned in 2020-2022.
23. The number of catering establishments in Ukraine in 2018-2020, with a forecast until 2023, in volume terms, pcs.
24. The number of catering establishments in Ukraine by region in 2020, in volume terms, %
25. Regional segmentation of TOP 20 restaurants in Ukraine
26. Geographical structure of state purchases of planting material in Ukraine in 2019-2020, in value terms, %.
27. The main organizers of state procurement of planting material in Ukraine in 2019-2020, in value terms, %.
28. The main participants in state procurement of planting material in Ukraine in 2019-2020, in value terms, %.
29. TOP-10 landscape agencies of Kyiv and Kyiv region
30. Portfolio and main clients of companies
List of graphs and charts:
1. Dynamics of changes in the GDP of Ukraine in 2019-2020, %
2. Dynamics of the share of construction in the GDP of Ukraine in 2019-2020, %
3. Volumes of cultivation of planting material and flowers in Ukraine in 2019-2020, million dollars
4. Shares of the main operators in the planting material market in the Kyiv region in 2019, in value terms, %
5. Dynamics of import of planting material to Ukraine in 2019-2020, in volume terms, thousand tons
6. Dynamics of import of planting material to Ukraine in 2019-2020, in value terms, million dollars
7. Origin of planting material on the market of Ukraine in 2019-2020, in value terms, %
8. Dynamics of export of planting material from Ukraine in 2019-2020, in volume terms, thousand tons
9. Dynamics of export of planting material from Ukraine in 2019-2020, in value terms, million dollars
10. The number of catering establishments in Ukraine in 2018-2020, with a forecast until 2023, in volume terms, pcs.
11. Dynamics of state tender purchases of planting material in Ukraine in 2019-2020, UAH million
12. Dynamics of state tender purchases of planting material in Ukraine in 2019-2020, million dollars
13. Map of objects planned to be built or reconstructed in the city of Kyiv and the Kyiv region
14. Evaluation of participation in the formation of demand for decorative and forest plants, in value terms, %
15. Forecast of the market capacity of ornamental plants in Ukraine in 2021-2023, in value terms, million dollars
16. Concentration of cottages in Kyiv and the Kyiv region
17. Concentration of CM in the area of Bucha and Irpin
18. Concentration of residential complexes in Kyiv
