Market research report on tea in Ukraine. 2023 year
| Date of Preparation: | March 2023 year |
| Number of pages: | 47, Arial, 1 interval, 10 pt |
| Graphs and charts: | 20 |
| Tables: | 19 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
- This report can be updated and customized based on your business goals; you can also purchase part of report (no less than 50%) at a more affordable price
- Failed to find your market research report? - contact us
- You can also order feasibility study and business plan for your business idea
Detailed contents:
1.1 Analysis of market development trends (factors of influence, development problems)
1.2 General market indicators, calculation of the market size in 2017-2022 in physical and monetary terms
1.3 Market segmentation and structuring (by type, origin)
2. Production of products in 2017-2022
3. Key market operators (producers and importers)
3.1 List of major market operators and their structure (general information, types of activities and specialization; brands and assortment, representation in sales channels)
3.2 Changes in the composition of the main market operators in 2022 (rebranding, market exit)
3.3 Market shares of the main market operators
4. Foreign trade
4.1 Exports of tea from Ukraine in 2017-2022 (volumes, structure, geography, shares of exporters)
4.2. Tea imports to Ukraine in 2017-2022 (volumes, structure, geography, shares of importers)
5. Assortment and pricing in the market
5.1. Product range depending on the container, box size
5.2. Average current prices for products
6. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
6.1 Analysis of competitors' positioning in the market, presence in promotion channels)
6.2 Conclusions and recommendations for the use of integrated marketing communications in the tea market
7.1. Consumer preferences for the product, consumer portrait
7.2. Structuring and segmentation of consumption
7.3. The degree of consumer satisfaction
8. Sales channels (description and evaluation of the sales structure by channels)
9. Conclusions. Forecast indicators
9.1. Conclusions and forecast trends in market development
9.2. Building hypotheses of market development. Forecast indicators of market development in 2022-2025
List of Tables:
1. Tea market capacity in Ukraine in 2017-2022, in physical terms, thousand tons
2. Capacity of the tea market in Ukraine in 2017-2022, in monetary terms, UAH million
3. The main operators of the tea market in Ukraine
4. Matrix of the product range by type and type of packaging, number of offers
5. Average current prices for black tea, UAH
6. Ownership of tea brands by major tea operators in Ukraine
7. Results table of IMC application in the tea market
8. Use of advertising channels in the tea market in Ukraine among the main operators
9. Comparative table of TV advertising (video advertising) by tea market operators by brands
10. Dynamics of TV and digital media advertising in Ukraine in 2021-2022
11. Comparative table of the use of online advertising tools in the tea market by brands
12. Dynamics of OOH Media, radio advertising, press and cinema advertising in Ukraine in 2021-2022
13. PR activities of the main market operators and their cooperation with the media
14. Analysis of the presence of tea market operators in online communication channels
15. Analysis of the activity of market operators in online communication channels
16. Analysis of the use of sales promotion by tea market operators by brands (TOP-8 companies)
17. Comparative table of the use of direct marketing by the main operators of the tea market
18. Analysis of branding of the main tea market operators
19. List and description of industry exhibitions and their participants
List of graphs and charts:
1. Segmentation of the tea market by type in Ukraine in 2021
2. Share of tea brands in the Ukrainian market in 2021
3. Segmentation of the tea market in Ukraine by origin in 2022, in volume terms, % 4.
4. Tea production in 2017-2022 in physical terms, thousand tons
5. Tea production in 2017-2022 in monetary terms, UAH million
6. Shares of tea market operators in Ukraine in 2022, in monetary terms, %.
7. Dynamics of tea exports from Ukraine in 2017-2022, thousand tons
8. Dynamics of tea exports from Ukraine in 2017-2022, UAH mln.
9. Geography of tea exports from Ukraine in 2017-2022, %.
10. Shares of tea exporters in Ukraine in 2017-2022, %.
11. Segmentation of tea imports to Ukraine in 2022 by destination, in physical terms, %.
12. Dynamics of tea imports to Ukraine in 2017-2022, in physical terms, thousand tons
13. Dynamics of tea imports to Ukraine in 2017-2022, in monetary terms, UAH million
14. Dynamics of imports of packaged tea to Ukraine in 2017-2022, in physical terms, thousand tons
15. Dynamics of tea imports to Ukraine in 2017-2022, in monetary terms, UAH million
16. Geography of tea imports to Ukraine in 2017-2022, %.
17. Share of tea importers to Ukraine in 2017-2022, %.
18. Consumer preferences for brands in the tea market (TOP-10) in 2021
19. Structuring of consumers by places where products are purchased
20. Structure of sales by sales channels (retail) through stores in the tea market in Ukraine
21. Dynamics of average import prices for loose tea in Ukraine in 2017-2022, UAH/kg
22. Forecast of the tea market volume in Ukraine in 2022-2025, in physical terms, thousand tons
