Market research report on grocery market in Ukraine. 2023
| Date of Preparation: | October 2023 year |
| Number of pages: | 61, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 21 |
| Tables: | 32 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the grocery market within the qualitative scope of the study
1.1. Market description, analysis of market development trends (factors affecting the market, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity in 2021 - 9 months. 2023 (production + import - export)
1.3. Market segmentation and structuring (by product groups, origin)
1.4. Evaluation of the shadow segment on the market
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators (manufacturers including exports and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares (separately by market segment)
3. Production of products in 2021 - 9 months. 2023
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and foreign trade
4.1. Export of the studied goods from Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of exporters)
4.2. Import of the studied goods to Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment cards (by main characteristics (type, taste, packaging))
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
7.1 Analysis of the application of integrated marketing communications in the grocery market
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT analysis of the Customer's company on the market (with a focus on the analysis of market opportunities and threats)
List of Tables:
1. Capacity of the grocery market in 2021 – 9 months. 2023 in value terms, UAH million
2. Capacity of the grocery market in 2021 – 9 months. 2023 in natural terms, thousand tons
3. The assortment and trademarks of the companies selected for analysis (15 tables for 15 different companies)
4. Interpretation of the Herfindahl-Hirschman index
5. Volumes of product exports in 2021 – 9 months. 2023, tons/thousand UAH
6. The main exporters of products in 2022 – 9 months. 2023, thousand UAH
7. Volumes of product imports in 2021 – 9 months. 2023, tons/thousand UAH
8. Assortment map of the market
9. Average current prices for products
10. Result table of IMC application in the market of liquid household chemicals
11. Use of the main advertising channels in the grocery market by operators
12. Comparative table of the use of Internet advertising tools in the grocery market by brand
13. PR activities of the main market operators and their cooperation with mass media
14. Analysis of the presence of market operators in online communication channels
15. Analysis of the activity of market operators in online communication channels
16. Analysis of the branding of the main market operators
17. List and description of industry exhibitions and their participants
18. SWOT analysis of the Fresh Market company
List of graphs and charts:
1. Consumer inflation index in Ukraine
2. Market segmentation by product groups, in value terms, %
3. Market segmentation by origin, in value terms, %
4. Market shares of the main market operators
5. Market shares of the main operators in terms of product categories
6. Production volumes in 2021 – 9 months. 2023, thousand tons
7. Production volumes in 2021 – 9 months. 2023, million UAH.
8. Shares of product manufacturers in 2021 – 9 months. 2023, million UAH
9. Volumes of product exports in 2021 – 9 months. 2023, million UAH.
10. The structure of product exports in 2021 – 9 months. 2023, million UAH
11. Geography of product exports in 2021 – 9 months. 2023, million UAH.
12. The main exporters of products in 2021 – 9 months. 2023, million UAH
13. Volumes of product imports in 2021 – 9 months. 2023, million UAH
14. The structure of product imports in 2021 – 9 months. 2023, million UAH
15. Geography of product imports in 2021 – 9 months. 2023, million UAH
16. The main importers of products in 2021 – 9 months. 2023, million UAH
17. The main importers of products in 2022 – 9 months. 2023, thousand UAH
18. Dynamics of product prices
19. Consumer preferences for mayonnaise brands in 2023.
20. Search queries for ketchups/mayonnaise/sauces/conservation
21. Structure of sales of certain types of groceries by channels
