Market analysis of suburban complexes. Brand recognition and demand analysis. 2024 year
| Date of Preparation: | February 2024 year |
| Number of pages: | 26, Arial, 1 interval, 10 pins |
| Graphs and charts: | 8 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Research methodology
2. Portrait of respondents
3. Understanding the criteria for choosing a place of rest (and their importance), as well as assessing the influence of promotion channels on the level of brand awareness and recognition
4. Analysis of the level of knowledge/recognizability of the brand/suburban complex
5. Degree of consumer satisfaction with houses, level of services
6. Associations that recall the brand/complex, analysis of the level and criteria of its loyalty, determination of preferences and attitude (positioning) of consumers towards the complex, its characteristics, concept, etc.
7. Conclusions and recommendations regarding directions of development
List of graphs and charts:
1. The structure of survey respondents by gender and age and income level, %
2. The structure of the choice of recreation by respondents, %
3. The structure of the choice of rest by category respondents the wealthiest, %
4. The structure of the path of choosing a place of rest by respondents, %
5. The structure of criteria for choosing a place of rest by respondents,%
6. Share of people who know about suburban complex, %
7. Share of people who know about suburban complex and have been there, %
8. Evaluation of the main criteria of service quality and comfort of suburban complex houses, %
