Business idea for a small business in Ukraine. Open shop swimwear and lingerie

General characteristics

Date of Preparation:	June 2012 year
Number of pages:	0 pages, including 12 applications,13 tables, 3 figures (document prepared in Russian)
Payment method:	prepayment
Production method:	digital in Word + financial model in Excel

14999 UAH

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The concept of the project:

The Ukrainian market of lingerie and swimwear recently occupied by products of foreign brands. Domestic producers have a market share of 20%. It also affects the pricing policy because the foreign products belong to the middle or upper price segment. Accordingly, there is the market trend of growth in demand for the products in the middle price segment. Thus the idea of opening a shop of underwear and swimsuit is cost effective.

Business plan provides for the opening of the shop for retail sale of lingerie and swimwear in order to meet consumer demand and profit. The territorial distribution - one of the largest cities of Ukraine. Products - swimwear and accessories of high quality mid-priced segment.

Project includes a description of the equipment and furniture for decorating the store, staffing, the list of approvals. One of the main parts of a business plan - is a financial model which calculates profitability and attractiveness of the business idea to investors, as well as written forward-looking statements about profits, losses and cash flows.

Project is characterized by such financial performance indicators: billing period (2 years), the total cost (305,951 UAH .), discounted payback period (2.26 years), the internal rate of return (38.0%), profitability of investments (1.41), return on investment (167%) and sales (13,1%).

Project will be beneficial to the initiator of both a financial and a social point of view. The social effect of the project based on the fact that the creation of new plant will create new jobs and trigger additional revenues to the budget at the expense of the single tax, tax and social charges on salaries.

Content:

1. PROJECT SUMMARY

2. PROJECT

2.1. PROJECT DESCRIPTION

2.1.1. The concept of the project and a description of the business idea

2.1.2. Location of the Project, the circuit area

2.1.3. The manufacturing process of the project. Equipment and assets

2.1.4. Personnel

2.1.5. Licensing documentation

2.2. FINANCIAL ASSESSMENT PROJECT

2.2.1. Options of the Project

2.2.2. Initial data for the calculations and their reasoning

2.2.3. Sources of financing of the Project. Targeted investment direction and schedule of investments

2.2.4. The sales plan

2.2.5. Income and expenses

2.2.6. Statement of Cash Flows

2.2.7. Break-even point

2.2.8. Indicators of investment attractiveness and profitability of the Project

2.3. SWOT - analysis

3. CONCLUSIONS

Applications:

Appendix 1. Summary indicators of Project

Appendix 2. Project Settings

Appendix 3. Sources of funding and implementation schedule of the Project

Appendix 4. The cost of equipment for the Project

Appendix 5. Calculation of depreciation on the Project

Appendix 6. Staffing of the Project

Appendix 7. Calculation of sales cost

Appendix 8. Projected sales plan

Appendix 9. Projected profit and loss statement for the Project

Appendix 10. Projected statement of cash flows

Appendix 11. Calculation of break-even point

Appendix 12. Calculation of investment attractiveness and profitability of the Project

List of Tables:

Table 1. Staffing

Table 2. General Settings of the Project

Table 3. Parameters of shop work

Table 4. Taxation of the Project

Table 5. Cost calculation of work shop per customer

Table 6. Directions and schedule of investment funds

Table 7. The sales plan for the Project

Table 8. Projected profit and payments to the Project

Table 9. Statement of Cash Flows for the Project

Table 10. Break-even sales volume for the Project, 1-3 years

Table 11. The minimum cost of services for the project to work at breakeven, 1-3 years

Table 12. Financial strength of the Project

Table 13. Performance indicators that the investment attractiveness of the Project

List of graphs and charts:

Figure 1. The structure of investment funds

Figure 2. The internal rate of return

Figure 3. The discounted payback period