Analysis of Health Resort Market of Ukraine: Decrease of Number of Players and New Options for Business

Parameters of Ukrainian market of sanatorium health resorts dramatically decreased as a result of existing financial and economic situation in the state, annexation of Crimea and other factors. In line with that the experts tell about the new options. Analysts of Pro-Consulting Company investigated this situation in details.

At the present time the number of health resorts in Ukraine continues to decrease. State Statistics Service fixed 388 operating health resorts at the beginning of this year (recreation camps for children were not included). The number of sanatoria and health resort complexes decreased in our state for 39,6% to compare with 2013 (before Crimea annexation), or for 11,4% to compare with the end of 2014. Above mentioned dynamics is shown more in details on the following diagram:

The largest number of sanatoria is operating in the regions of Odessa, Zakarpatie, Kherson and Zaporozhie. According to the data of State Statistics Service, only 2% of all sanatorium complexes of the state are in private property. Nevertheless, this parameter may increase very soon because the closure of public complexes and their purchase by businessmen may turn in development of promising business niche in Ukraine.

Sanatoria providing treatment services with stress on the health resort elements are the most popular in Ukraine. The clients often buy temporary residence in the complexes specialized in care of patients with cardiovascular diseases, respiratory diseases and locomotor apparatus. In general, about 1 mln. of Ukrainians visited sanatoria of Ukraine during the last year. This number is lower than during the previous periods due to the price growth and decrease of sanatoria number.

If to talk about pricing policy of health resort complexes, it did not change significantly. In 2016 average price of one day of stay at the sanatorium amounted to UAH: 350-450.