Research of the clothing market in the Performance/Lifestyle segment in Georgia. 2024 year
| Date of Preparation: | January 2024 year |
| Number of pages: | 48, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 22 |
| Tables: | 24 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General market characterization
1.1 Analysis of market development trends (factors of influence, development problems) - in general and separately for each segment in the sportswear brand structure (Performance/Lifestyle)
1.2 Volume of the fashion market in Georgia by retail and wholesale market segments
2. Market Structure
2.1 Main players
2.2 Division of retail and wholesale segments
2.3 Distribution Channels
2.4 Analyzing the competition indicators in the market
2.5 Demographic structure
2.6 Structure by city
2.7 Structure by Performance/Lifestyle 2.8.
2.8 Structure by gender
2.9 Structure by major categories
3. Sportswear brand share in the market structure
4. consumer analysis
4.1 Consumer portrait of the sportswear brand and consumers in the Performance/Lifestyle segments 4.1.
4.2 Consumer preferences (interests, hobbies, purpose of footwear use (Performance/ Lifestyle), who they subscribe to in social networks) - content analysis of social networks
4.3 Retail behavior in the segment under study
5. Additional market impact parameters
5.1 Macroeconomic indicators relevant to the target market 5.1.
5.2 Analysis of the development of sports organizations and people involved in sports 5.3.
5.3 Preferences for sports activities 5.4.
5.4 Retail culture
6. Conclusions
6.1 Performance/Lifestyle segments development potential
6.2 Key risks and opportunities from a business and consumer perspective 6.3.
6.3 Key potential partners
6.4 Opportunities by distribution channel
List of Tables:
1. Market development trends
2. Market development trends for Performance/Lifestyle segments in the sportswear brand structure
3. Factors of influence for each segment of the main consumers of Performance/ Lifestyle (footwear and clothing)
4. Legal information about the main players in the sports market of Georgia
5. List of the main operators of outlet stores on the Georgian market and their structuring in the Performance/Lifestyle segment in 2023
6. Trade volume in Georgia, 2021-9 months. 2023 million US dollars
7. Share of enterprises selling goods/services via the Internet in 2021-2022, %
8. Population on January 1, 2019-2023. by regions of Georgia, thousands of people
9. Main indicators of the labor market in Georgia, 2019-2022, thousand people
10. The volume of retail trade by region of Georgia, 2021-2022. million US dollars
11. Volume of wholesale trade by regions of Georgia, 2021-2022. million US dollars
12. Shares of the main operators in the sportswear market in Georgia in monetary terms
13. General portrait of the consumer in the Performance/Lifestyle segment of the sportswear brand
14. Portrait of the consumer in the categories of the Performance/Lifestyle segment of the sportswear brand
15. Number of users in the most popular social networks of Georgia on January 1, 2023, million
16. Distribution of web sales by country, February 2021-2022, %
17. Volume of GDP by regions of Georgia, 2019-2022. million US dollars
18. Average monthly income per capita by region of Georgia, 2019-2022. USD
19. Average salary by region of Georgia, 2019-2022. USD
20. The official average exchange rate of the Georgian lara in relation to foreign currency, 2019-2023, USD/ GEL, EUR/ GEL
21. The official exchange rate of the Georgian lara against foreign currency, 02/07/2024
22. Development potential of Performance/Lifestyle segments
Performance Lifestyle
23. The potential for performance/lifestyle segment development through the use of influencer marketing
24. Key risks and opportunities from the point of view of business and the consumer
List of graphs and charts:
1. Retail sales in the fashion market of Georgia in 2021-2023, mln USD. USD
2. Share of population with internet access in August 2023, %
3. eCommerce market size in Georgia in 2019-2026, USD million. USD
4. Market structure by Performance/Lifestyle
5. Total revenue in the women's apparel market and revenue in the sportswear market in Georgia, 2019-2026, USD million. USD
6. Total revenue in the Menswear market and revenue in the Sportswear market in Georgia, 2019-2026, USD million. USD
7. Revenue in the women's and men's sportswear market in Georgia, 2023, %
8. Total revenue in the apparel market in Georgia, 2019-2026, USD million. USD
9. Total revenue in the footwear market in Georgia, 2019-2026, USD million. USD
10. Consumer price index for footwear and apparel in Georgia, compared to the same month of the previous year, 2023-January 2024, %
11. Most popular social media networks in Georgia, December 2023, %
12. Number and categories of women's Instagram subscriptions in Georgia, February 2024, profiles
13. Number and categories of female Instagram followers in Georgia, February 2024, profiles
14. Top 6 interests in the category of Instagram subscriptions of women and men in Georgia, January 2024, %
15. Most popular categories among online shoppers in Georgia, February 2024, %
16. Most popular payment methods for e-commerce in Georgia, February 2024, %
17. GDP in Georgia in 2019-2026, in current prices, $ billion. USD
18. Average salary in Georgia, 2019 - 9M. 2023, US$. USD, %
19. Inflation rate year-on-year in Georgia, 2019-2024, %
20. Revenue in the Georgia sporting events market in 2019-2026, USD million. USD
21. Revenue from "spectator sports" in Georgia, 2019-2024, USD million. USD
22. Number of markets in Georgia by regions, 1.01.2023, units
