Analysis of the wellness services market in Ukraine. 2025

Analysis of the wellness services market in Ukraine. 2025
General characteristics
Date of Preparation: July 2025 year
Number of pages: 46, Arial, 1 interval, 10 skittles
Graphs and charts: 9
Tables: 7
Payment method: prepayment
Production method: e-mail or courier electronically or in printed form
Report language: Ukrainian, Russian, English
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Detailed contents:

1. General characteristics of the market
1.1. Market description (introductory section with a description of the product, its application, description of the research methodology and classifiers)
1.2. Current state of the wellness+recovery market (how it looks in Ukraine now – schematically by types of operators)
1.3. General market indicators
1.3.1. Volumes of current consumption of the studied services in the existing format (in quantitative and qualitative terms)
1.3.2. Potential consumption (by the number of consumers corresponding to the defined profiles)
1.4. Assessment of the shadow segment of the market (the volume of studied services not passing through official operators)
1.5. Segmentation and structuring of the market (by types of services, regions, formats)
2. State regulation of the industry (cost and duration of obtaining all necessary licenses)
3. Analysis of existing players in the wellness+recovery market – those who will act as competitors for the new operator
3.1. List of key market players and their comparative analysis
4. Range of services presented on the market (building an assortment map)
5. Branding and advertising (analysis of competitors’ positioning on the market, presence in promotion channels)
6. Market consumption analysis
6.1. Quantitative analysis of consumers
6.2. Qualitative characteristics of consumption
6.3. Analysis of the online audience in the industry, search queries and competitor search results
7. Conclusions. Market forecast indicators
7.1. Conclusions and forecast trends of market development
7.2. Building hypotheses of market development. Forecast indicators of market development in 2025–2030

List of Tables:

1. Schematic representation of the wellness+recovery market
2. Assessment of the wellness centers market volumes in Ukraine for 2023–2025 in quantitative terms of visits, million people/year
3. Market volume of wellness services in Ukraine in 2023–2025, in quantitative,
4. price and value terms, thousand people, thousand UAH, billion UAH
5. Target consumer profiles
6. Segmentation and structuring of the wellness and recovery services market in Kyiv (by types of services, districts, formats)
7. Number of active consumers of wellness services in Ukraine, thousand people

List of graphs and charts:

1. Structure of search queries by types of services in January 2023 – June 2025, in natural terms, %
2. Dynamics of search queries by type of sport in Ukraine, in January 2023 – June 2025, in natural terms, units (search queries)
3. Search queries on the provision of wellness center services in Ukraine, in January 2023 – June 2025, in natural terms, units (search queries)
4. Structure of popular search queries by companies in Ukraine in the period from January 2023 to June 2025, in natural terms, %
5. The most popular companies in Ukraine by search queries in the period from January 2023 to June 2025, in natural terms, units (search queries)
6. Dynamics of search queries in Ukraine in the period from January 2023 to June 2025, in natural terms, units
7. Analysis of search queries for wellness services by different types of queries in Ukraine, from July 2024 – July 2025, in quantitative terms, search queries (units)
8. Dynamics of consumption in the wellness services market in Ukraine in 2023–2024 and forecast to 2030, in quantitative terms, thousand people
9. Dynamics of consumption in the wellness services market in Ukraine in 2023–2024 and forecast to 2030, in monetary terms, million USD

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