Market research report on veterinary drugs in Ukraine. 2023 year
| Date of Preparation: | April 2023 year |
| Number of pages: | 49, Arial, 1 spacing, 10 points |
| Graphs and charts: | 27 |
| Tables: | 21 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors of influence, development problems) in general
1.2. General market indicators.
· Volume of product sales by categories, price segments and brands
Number of veterinary clinics, pharmacies and pet stores by city (regional centers)
The turnover structure of veterinary clinics according to the product/service ratio (estimate)
Number of consumers with pets by city (estimate)
1.3. Evaluation of the shadow segment on the market (through the construction of analytical models)
1.4. Market segmentation and structuring (by origin, species)
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring
· types of activities and specialization
· product groups, trademarks and assortment;
· regional representation
· advertising and promotion analysis
2.2. Market shares of the main market operators by category
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production of veterinary drugs on the market (as a whole)
3.1. Dynamics of production of the studied products in 2022 (based on statistics for the first half of the year)
3.2. Shares of manufacturers
4. Foreign trade and foreign trade
4.1. Export of veterinary goods from Ukraine in 2022 (volumes)
4.2. Import of veterinary goods to Ukraine in 2022 (volumes, structure by types and price segments, geography, shares of importers)
5. Analysis of product sales on the market for 2022 (according to the data of 10 leading manufacturers and importers, which are selected and agreed upon after preparation of paragraphs 3 and 4)
5.1. By types of products
5.2. For specific buyers, network operators and individual legal entities. By type of activity of VAT-paying buyers
5.3. Structure of sales of studied products by category
6. The range of products presented on the market (construction of assortment maps to determine the saturation of market segments) by prices and types
7. Price and pricing in the market
7.1. Average current prices for products
7.2. Description of factors affecting price formation, structure
8. Market consumption analysis (based on surveys)
8.1. Consumer preferences for the product, consumer portrait (in general). Structuring and segmentation of consumption
8.1.1. Consumer preferences in the "antiparasitic drugs" category
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Need for the product (frequency of contacting a veterinarian among respondents)
9. Product sales channels (description and evaluation of sales structure by channels) by product types and price segments
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2023
10.3. Recommendations for development in the market and motivation for the formation of the assortment of the retail outlet
11. Investment attractiveness of the industry
11.1. SWOT analysis of the customer's company on the market
11.2. PEST LE - analysis of factors influencing the market
11.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Sales volume of veterinary drugs, ton, %
2. Number of veterinary clinics, pharmacies and pet stores by city of Ukraine
3. Number of pets in Ukraine
4. Main market operators
5. Analysis of the presence of veterinary drug market operators in online communication channels
6. Analysis of the activity of veterinary drug market operators in online communication channels
7. Factor analysis of market share dynamics
8. Export of veterinary goods from Ukraine in 2022, in value and physical terms
9. Import of veterinary goods to Ukraine for 2022, in value and physical terms
10. The structure of sales of veterinary drugs by top-20 specific buyers-network operators and individual legal entities, million hryvnias, %
11. Assortment map of products on the market of veterinary drugs on the marketplace, number of offers
12. Assortment map of products on the market of veterinary drugs in the online veterinary pharmacy, number of offers
13. Average current prices for veterinary drugs on the marketplace, UAH/product
14. Average current prices for veterinary drugs in the online veterinary pharmacy, UAH/product
15. Analysis of competitors through search queries
16. Sales channels of veterinary drugs
17. Forecast indicators of market development in 2023, tons
18. SWOT analysis
19. PEST LE matrix - analysis of factors influencing the market of veterinary drugs in Ukraine
20. Segmentation of market risks
21. Risk map of the market of veterinary drugs in Ukraine
List of graphs and charts:
1. The structure of the shadow market of veterinary drugs in Ukraine
2. Structure of the market of veterinary drugs in Ukraine in natural terms, tone, %
3. Market shares of the main operators of the veterinary drugs market by category, tone, %
4. Dynamics of production of veterinary drugs, tons
5. The structure of the production of veterinary drugs in Ukraine, 2022, UAH, %
6. Structure of import of veterinary drugs by price segments in natural terms, ton, %
7. The structure of the import of veterinary drugs by country in natural terms, tons, %
8. The structure of the import of veterinary drugs by importers in natural terms, tons,%
9. Structure of sales of veterinary drugs by types of products, million hryvnias, %
10. Structure of sales of veterinary drugs by category, million hryvnias, %
11. Components of the cost of veterinary drugs, %
12. Respondents have pets, %
13. Place of purchase of veterinary drugs during the last purchases, %
14. Places of purchase of other pet products, %
15. The form of antiparasitic drugs prescribed by the veterinarian
16. Knowledge of prescribed drugs
17. Place of purchase of prescribed antiparasitic drugs
18. Criteria affecting the choice of veterinary drugs
19. Draw of the company "Triplex" on Instagram
20. Advertisement of a veterinary drug by a blogger
21. TikTok brand account
22. Advertisement of an antiparasitic drug in the Kyiv subway
23. Chatbot "Royal Canin"
24. Brand cooperation with a veterinary clinic
25. Innovative antiparasitic drug
26. Recommended assortment for a retail outlet by type of goods, number of offers, %
27. Recommended assortment for a retail outlet by price segment, number of offers, %
