Market reserach report on dance schools in Kyiv. 2023 year
| Date of Preparation: | October 2023 year |
| Number of pages: | 19, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 2 |
| Tables: | 7 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors of influence, development problems, military restrictions)
1.2. Estimation of market volumes in quantitative (number of people) and monetary (school revenue) terms for 7 months. 2022 - 2023.
1.3. Estimation of the shadow segment in the market (self-study, online classes, private classes) - assessment of the total number and potential development of the segment
1.4. Structuring of the market (by district, by style, by ownership)
2. Analysis of the main market operators (selection of top schools by Google search results, by the number of followers on Instagram, by places in the ratings)
2. 2 Building a multivariate model to identify market leaders
2. 3 Conclusions about the key USPs of market leaders
3. Analysis of pricing in the market
3.1 Average current prices
3.2 Analysis of pricing factors, potential rental costs
4. Analysis of school promotion
4.1 Advertising channels and tone of voice used
4.2 Conclusions about promotion, identification of the most effective competitors in terms of advertising
5.1 Conclusions and forecast trends in market development
5.2 Recommendations for market development (locations for opening, types of dances, positioning, pricing, recommendations for filling social networks)
6. SWOT analysis for a new player to enter the market
List of Tables:
1.2.1 Estimation of the market size of dance training services in Kyiv in 2022-2023, UAH million
1.4.1 Breakdown of dance schools by districts in Kyiv, pcs.
1.4.2 Breakdown of dance schools in Kyiv by style, pcs.
2.2.1 Main parameters of the assessment of the competitive environment in the market according to the method of M. Porter
2.2.2 Assessment of the competitive environment in the market of dance schools in Kyiv
4.1.1 Use of the main advertising channels in the market of dance schools by operators
6.1.1 SWOT analysis of the market of dance schools in Kyiv
List of graphs and charts:
2.2.1 Rating of the main market operators based on the number of Instagram followers
3.1 Average current prices
