Market research report on application for parental control in Ukraine and the world. 2023 year
| Date of Preparation: | May 2023 year |
| Number of pages: | 48, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 11 |
| Tables: | 22 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. Market segmentation and structuring (by types, services, capabilities, technologies)
1.4. Number of users
1.5. Number of downloads
1.6. Geography of downloads
1.7. The popularity trend of the last year, three, five
1.8. Age of parents who download
1.9. Application download resources (estimate)
1.10. The number of users in each operating system IOS, Android (estimate)
1.11. Which functions in such applications are the most popular and relevant among parents (rating)
2. The biggest players on the market (TOP 20 applications by downloads)
2.1. The list of the main market operators and their structuring (general information, types of activities and specialization; the most famous mobile applications in the field of parental control)
2.2. Analysis of financial statements of companies (only Ukrainian companies)
2.2.1. Gross profit (if any)
2.2.2. Number of customers (if available)
2.2.3. Net profit (if available)
2.2.4. Number of employees (if available)
2.2.5. Salary (if available)
2.3. Market shares of the main market operators (estimate)
2.4. Degree of competition and risks.
3. Price and pricing in the market for subscriptions in applications
3.1. Average current prices for products
3.2. Pricing policy of players
3.3. Description of factors affecting price formation
4. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
4.1. Analysis of marketing companies.
4.2. Analysis of social networks
4.3. Analysis of sales and distribution channels
4.4. Analysis of advertising campaigns, advertising budgets, number of advertisements.
4.4.1. Google
4.4.2. Facebook
4.4.3. Instagram
4.4.4. TikTok
4.4.5. YouTube
4.5. Known cooperations with bloggers (impact assessment) (if available)
5. Market usage analysis
5.1. Consumer preferences for the product, consumer portrait
5.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
5.3. Structuring and segmentation of consumption
5.4. The need for applications
5.5. Degree of consumer satisfaction (estimate)
6. Conclusions. Predictive market indicators
6.1. Conclusions and forecast trends of market development
6.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024
6.3. Recommendations for market development
7. Investment attractiveness of the industry
7.1. SWOT - analysis of the market direction
7.2. PEST LE - analysis of factors influencing the market
List of Tables:
1. The most popular parental control applications
2. The number of clients of Ukrainian companies developing parental control applications
3. The number of employees of companies developing parental control applications
4. Pricing policy of the main market operators
5. OurPact – Parental Control & GPS Family Locator
6. Screen Time Parental Control
7. FamilyTime Parental Control
8. Qustodio Parental Control
9. MMGuardian Parental Control
10. Mobicip Safe Browser & Parental Control
11. Boomerang Parental Control
12. Net Nanny
13. Bark Parental Controls
14. McAfee Safe Family
15. The number of followers in social networks of popular parental control applications
16. Cost of contextual advertising in Google
17. Cost and terms of setting up contextual advertising in Google
18. Prices for advertising on Instagram
19. Prices for advertising in Tik Tok
20. Average ratings of existing applications in Google Play
21. SWOT analysis of the parental control application market
22. PEST LE - market analysis of parental control applications
List of graphs and charts:
1. Geography of downloads of parental control applications
2. Market volume of parental control applications, billion $
3. Ratio of users of parental control applications (Android - iOS)
4. The profit of American parental control applications
5. Market share of the main operators of the parental control application market
6. Number of Bark app ads and their use in other ads
7. The number of ads in the Kidslox application
8. Advertising costs for Bark and Kidslox applications
9. Segmentation of parental control applications by operating systems
10. Geographical structure of users of parental control applications
11. Forecast model of the development of the market of parental control applications
