Analysis of the Plus Size clothing market in Ukraine. 2024
| Date of Preparation: | December 2024 year |
| Number of pages: | 27, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 2 |
| Tables: | 25 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of trends in the development of the women's clothing market in Ukraine
1.3. Assessment of sales in the Plus Size women's clothing market
2. Analysis of imports of women's clothing into Ukraine in 2021 - 9 months of 2024
2.1. Dynamics of import volumes by product groups, identification of groups of goods that demonstrate the greatest increase in import volumes in monetary terms
2.2. Main imported brands of women's clothing into Ukraine: TOP 10 brands in the structure of the total volume of imports of the studied goods
3. Analysis and segmentation of the main market players (brief description, structuring)
3.1. Geography of location of offline stores and structuring of the main market players
3.2 Detailed analysis of the TOP-10 companies in the market
3.2.1. Analysis of company websites
3.2.2. Analysis of social networks of companies in the market
3.3. Presence of Ukrainian brands of Plus Size women's clothing in international markets.
4. Market consumption analysis
4.1. Consumer preferences for the product, consumer portrait
4.2. Analysis of the Internet audience in the industry, search queries and brand issuance
4.3. Demand for the type of clothing estimated based on Internet queries
4.4. Degree of consumer satisfaction
5. Conclusions. Forecast market indicators
5.1. Conclusions and forecast market development trends
5.2. Forecast market development indicators in 2024-2027
List of Tables:
1. UKTZED codes of the studied products
2. Dynamics of imports of Plus Size clothing into Ukraine in 2022-2024 in value terms, thousand USD
3. The largest importers of Plus Size clothing into Ukraine in 2024 in value terms, thousand USD USA
4. Offline stores by cities in Ukraine
5. Representation of Ukrainian brands specializing in plus size clothing in sales channels
6. Large women's clothing chain stores in Ukraine
7. Large women's clothing showrooms in Ukraine
8. Retail online stores of large women's clothing in
9. The largest large women's clothing chain stores
10. TOP brands/sellers on Rozetka by the number of products offering women's clothing in sizes 2XL
11. TOP companies in the Plus Size women's clothing market in terms of traffic to websites
12. Overview of blog traffic and blogging frequency among online stores in the Plus Size category in 2024
13. Examples of search queries for the Plus Size size grid in Ukraine
14. Examples of search queries for the hourglass figure in Ukraine
15. TOP-15 Instagram profiles with the target audience of the Plus Size women's online store
16. TOP-15 Instagram profiles from the CA of the Plus Size women's online store
17. TOP-15 profiles on Facebook from the CA of the Plus Size women's online store
18. TOP-15 profiles on TikTok from the CA of the Plus Size women's online store
19. Online stores that indicated foreign currency on the site
20. Traffic structure of the Plus Size clothing store category by country for 2024
21. Plus Size women's preferences for the product, consumer portrait
22. Frequency of requests and share of average monthly requests under the CA of Plus Size women in organic search
23. Segmentation of Plus Size audience requests by category
24. Ten most popular search queries TOP-3 categories of Plus Size women's clothing
25. Average ratings and number of reviews on sites and in Google Maps TOP-15 sites by traffic
List of graphs and charts:
1. Dynamics of sales of women's clothing Plus Size in Ukraine in 2021-2024.
in value terms, billion UAH
2. Forecast sales volumes of women's clothing in the Plus Size segment in Ukraine in 2025-2028 in value terms, billion UAH
