Analysis of the porcelain tableware market in Ukraine. 2023 year
| Date of Preparation: | June 2023 year |
| Number of pages: | 41, Arial, 1 spacing, 10 points |
| Graphs and charts: | 37 |
| Tables: | 15 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. The main trends of market development (factors of influence, development problems)
1.2. General market indicators, calculation of market capacity in 2019-2022 (production + import - export, sales volumes)
1.3. Segmentation and structuring of the market (share of porcelain from the general market, share by price segments, by colors (where possible to determine), assessment of the shadow segment (kraft))
2. Main market operators (manufacturers and importers, distributors and chain stores)
2.1. List of the main market operators and their characteristics
- general information, activities and specialization;
- product groups, trademarks and assortment;
- prices
- representation in sales and consumption channels
2.2. Market shares of the main operators by group
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production of products on the market (historical volumes and prospects)
4. Foreign trade and foreign trade
4.1. Export of porcelain tableware from Ukraine in 2019-2022 (volumes)
4.2. Import of porcelain tableware to Ukraine in 2019-2022 (volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment maps to determine the saturation of market segments) - by colors, sizes, stylistic features
6. Price and pricing in the market. Average current prices for products by assortment groups
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Analysis of consumption on the market (according to the results of the survey and the cabinet method)
8.1. Consumer preferences for the product, consumer portrait in B2B and B2C
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption (B2B/B2C, by price segments)
8.4. Product need (survey-based)
8.5. The degree of consumer satisfaction (review analysis)
9. Product sales channels (description and evaluation of the sales structure by channels) - based on a survey
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2027.
10.3. Recommendations for development in the market (feasibility of development, segments and sales channels for exit)
11. Investment attractiveness of the industry
11.1. SWOT analysis of the Customer's company on the market
11.2. PEST LE - analysis of factors affecting the market
11.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Dynamics of the capacity of the porcelain tableware market in Ukraine in 2019-2022, in natural terms, thousand tons
2. Factor analysis of market share dynamics
3. Assortment map of porcelain plates by shape and diameter
4. Assortment map of porcelain cups by volume and shape
5. Assortment map of porcelain tableware by type and number of persons
6. Assortment map of porcelain dishes by color
7. Average current prices for porcelain tableware in Ukraine, hryvnias
8. Analysis of the presence of porcelain tableware market operators in online communication channels
9. Analysis of the activity of market operators in online communication channels
10. Analysis of competitors through search queries
11. Selection of influencing factors and their specific weight on the forecast model of the development of the porcelain tableware market in Ukraine in 2023-2027
12. SWOT analysis of the company
13. Matrix of PEST LE analysis of factors influencing the market of porcelain tableware in Ukraine
14. Segmentation of market risks
15. Risk map of the porcelain tableware market in Ukraine
List of graphs and charts:
1. Segmentation of dishes presented on the market by material, %
2. Segmentation of porcelain tableware by price segments, %
3. Segmentation of porcelain dishes by colors, %
4. Market shares of the main operators by group in 2022 in natural terms, tons, %
5. Dynamics of porcelain tableware production in Ukraine in 2019-2022, in natural terms, tons
6. Dynamics of export of porcelain tableware from Ukraine in 2019-2022, in natural terms, tons
7. Dynamics of export of porcelain tableware from Ukraine in 2019-2022, in terms of value, UAH million.
8. Dynamics of import of porcelain tableware to Ukraine in 2019-2022, in natural terms, thousand tons
9. Dynamics of import of porcelain tableware to Ukraine in 2019-2022, in terms of value, million UAH.
10. The structure of the import of porcelain tableware to Ukraine in 2019-2022, in natural terms, thousand tons, %
11. Shares of importers of porcelain tableware in Ukraine in 2019-2022, in natural terms, thousand tons, %
12. Geography of imports of porcelain tableware to Ukraine in 2019-2022, in natural terms, thousand tons, %
13. Channels from which respondents of the B2C segment learn about dishes, %
14. Respondents of the B2C segment who bought dishes or decorative items made of porcelain during the last 2 years, %
15. Preferences of respondents regarding the color of porcelain dishes, %
16. Criteria for choosing porcelain tableware by consumers of the B2C segment
17. Cities in which respondents of the B2C segment live, %
18. Scope of work of respondents of the B2C segment, %
19. Income level of respondents, %
20. Availability of a car among respondents, %
21. Respondents follow bloggers and opinion leaders, except for military topics, %
22. Respondents' following of separate blogs devoted to cooking and home decor, %
23. Respondents of the B2B segment who use dishes or decorative porcelain products in the establishment, %
24. Cities in which establishments of B2B segment respondents are located, %
25. Types of establishments in which respondents of the B2B segment work, %
26. Number of seats in establishments where respondents of the B2B segment work, %
27. Criteria for choosing porcelain tableware by consumers of the B2B segment
28. Products purchased by respondents of the B2C segment, %
29. Brand of tableware bought by respondents of the B2C segment, %
30. Brand of tableware in the establishment of respondents of the B2B segment, %
31. Availability of services among respondents, %
32. Share of porcelain dishes among respondents, %
33. Frequency of dish renewal, %
34. Structure of porcelain tableware sales by channels, %
35. Stores where respondents of the B2C segment bought dishes, %
36. Segmentation of the porcelain tableware market in Ukraine by origin in 2022, tons, %
37. Forecast of the dynamics of the porcelain tableware market capacity in Ukraine in 2023-2027, in natural terms, thousand tons
