Market research report on alcoholic beverages and syrups for cocktails in Ukraine. 2024 year
| Date of Preparation: | March 2024 year |
| Number of pages: | 33, Arial, 1 interval, 10 pt |
| Graphs and charts: | 1 |
| Tables: | 32 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors influencing the market and their manifestation during the researched period: macro factors, changes in consumer behavior; problems and prerequisites for development)
1.2. General market indicators
- Assessment of the production of the studied types of products in Ukraine
- Import by types of goods
- The number of working establishments "with a bar" (and the number of licenses)
- Income of institutions (2022-2023)
1.3. Evaluation of the shadow segment in the market (through interviews with market participants)
1.4. Market segmentation and structuring
- By types of drinks
- By sales in the regions
- According to the origin of drinks
2. Main market operators (alcohol suppliers: importers and producers (contract production))
2.1. List of the main market operators and their structuring
- general information, basic profile;
- product groups, trademarks and assortment;
- regional representation
2.2. Market shares of the main operators by product groups
3. Foreign trade and foreign trade
3.1. Export of drinks for cocktails from Ukraine in 2023 (volumes)
3.2. Import of drinks for cocktails to Ukraine in 2023 (volumes, structure by types and TM (in terms of bottles - separate allocation of "cocktail" brands, importers' shares)
4. Price and pricing in the market. Purchase prices for establishments from different channels (online retail, specialized suppliers, FMCG networks (comparison, for example, purchases from a specialized supplier, in METRO and on Rozetka)
5. Branding and advertising (analysis of the promotion of competitors on the market, how sales occur)
6. Market consumption analysis
6.1. Analysis of trends in the restaurant industry
6.2. Number and structure by types of establishments
6.3. Analysis of trends in ordering cocktails and other drinks
6.4. The degree of consumer satisfaction (analysis of reviews related to drinks in cocktails)
7. Conclusions. Predictive market indicators
7.1. Conclusions and forecast trends of market development
7.2. Construction of market development hypotheses. Forecast indicators of market development in 2024.
7.3. Recommendations for market development.
- Development in the market as a whole
- Development prospects in the high price segment
8. Investment attractiveness of the industry
8.1. SWOT analysis of the Customer's company on the market, with a focus on the analysis of market opportunities and threats for the further construction of the SWOT analysis
8.2. PEST LE - analysis of factors affecting the market and assessment of the probability and degree of their influence
8.3. Existing risks and barriers to market entry.
List of Tables:
1. Estimated production of the examined categories of goods in Ukraine in 2023, in natural terms, thousand tons.
2. Import of drinks for cocktails to Ukraine in 2023, in natural terms, thousand tons.
3. The number of establishments with a bar and a license to sell alcohol in Ukraine in 2023, in natural terms, thousands of units.
4. Revenue of establishments with a bar in Ukraine in 2022-2023, in million UAH.
5. The structure of sales of alcoholic beverages in Ukraine by region and in 2023, in natural terms, thousand tons.
6. Segmentation of the market of imported alcoholic beverages in Ukraine in 2023 by types, in natural indicators, thousand tons.
7. Assortment of the largest market operators in Ukraine
8. Assortment of Metro and Novus on the market of alcoholic beverages in Ukraine
9. Regional representation of the studied companies (branches)
10. Market shares of the main operators by product groups in Ukraine in 2023, in natural terms, thousand tons.
11. Export of drinks for cocktails from Ukraine in 2023, in natural terms, thousand tons.
12. Import of drinks for cocktails to Ukraine by types in 2023, in natural terms, thousand tons.
13. Import of drinks for cocktails to Ukraine by types in 2023, in natural terms, million bottles.
14. The largest importers of drinks for cocktails in Ukraine in 2023, in natural terms, thousand tons, bottles.
15. The largest importers of drinks for cocktails in Ukraine by types in 2023, in natural terms, million bottles
16. The largest brands of drinks for cocktails in Ukraine by types in 2023, in natural terms, million bottles.
17. Import of liquors to Ukraine by taste in 2023, in natural terms, million bottles.
18. Import of syrups to Ukraine by taste in 2023, in natural indicators, thousand bottles.
19. Prices for goods from different channels by type of goods, UAH/unit
20. Result table of the application of IMC in the studied markets
21. Use of the main advertising channels in the studied markets by operators
22. PR activities of the main market operators and their cooperation with mass media
23. Analysis of the presence of market operators in online communication channels
24. Analysis of the activity of market operators in online communication channels
25. Description of the brands of the studied companies
26. List and description of industry exhibitions
27. Assessment of changes in the restaurant industry in 2023 compared to 2022 by category
28. Number of catering establishments in Ukraine in 2023
29. Opportunities and threats of the company on the market of alcoholic beverages in Ukraine
30. PEST LE – analysis of alcoholic beverages in Ukraine
31. Segmentation of market risks
32. Risk map of the alcoholic beverages market in Ukraine
List of graphs and charts:
1. Segmentation of the market of alcoholic beverages in Ukraine in 2023 by types, in natural terms, %
