Market research report on children's goods marketplaces in Ukraine. 2024 year
| Date of Preparation: | February 2024 year |
| Number of pages: | 26, Arial, 1 interval, 10 pins |
| Graphs and charts: | 5 |
| Tables: | 26 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (history of development, specifics)
1.2. Analysis of marketplace development trends (factors of influence, development problems)
1.3. General market indicators
- Estimation of sales volume of children's goods in Ukraine
- Evaluation of sales of children's products through marketplaces
- Number of specialized children's online stores
- Number and attendance of online stores with competing volumes and assortment (Rosetka, Prom.yua, Kidstaff, etc.) 5
1.4. Segmentation and structuring of the market (by types of goods, sales channels (estimated), by brands in the category (estimated by import and production data) 6
1.5. Analysis of sales of used children's goods in Ukraine - analysis of platforms and forums, comparison of the number of ads with the volume of sales and evaluation of this segment in Ukraine 7
2. Main market operators (marketplaces)
2.1. List of the main market operators and their structuring
- general information, activities and specialization
- product groups, trademarks and assortment (construction of assortment cards with the number of products by main groups)
- Prices for basic goods
- Delivery methods
- Analysis of promotion (presence in catalogs, activity in social networks, mass media, other activity)
- Analysis of reviews about the marketplace
- Analysis of the portrait of the main customers of the marketplace (based on the analysis of profiles in social networks)
- Main indicators of the site and search results for key queries
- Financial indicators of the owner company
2.2. Evaluation of market shares (based on previous analysis)
3. Analysis of the range of marketplaces, selection of product groups that need strengthening
4. Analysis of pricing on the market
4.1. Average current prices for basic goods, assessment of buyers' markups
4.2. Terms of payment and delivery
5. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
5.1 Conclusions and recommendations regarding the application of integrated marketing communications in the market
6. Analysis of consumption on the market (cabinet method).
6.1. Analysis of quantitative and qualitative characteristics of consumers
6.2. Analysis of customer behavior in the context of buying products online
7. Conclusions. Predictive market indicators
7.1. Conclusions and forecast trends of market development
7.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2025.
7.3. Recommendations for market development
- The feasibility of creating marketplaces for children's products
- Potential market capacity
List of Tables:
1. Changes in the volume of sales of children's products in Ukraine and the number of consumers, billion UAH, million persons, % and thousand UAH. for 1 person.
2. Number of specialized online stores, units
3. Attendance of the main competitor marketplaces, million per month
4. Comparison of used and new goods on marketplaces, ads
5. Main market operators
6. Assortment card (number of product names)
7. Range of average prices for selected goods as of January 2024, UAH.
8. Reviews about marketplaces and online stores, the number of reviews and points, units.
9. Attendance in the "Marketplaces of goods and services" category in 2023, million/month.
10. Organic search results (place)
11. Financial indicators of the main players of the marketplace market in Ukraine, 2021-2022.
12. Assortment of marketplaces, number of offers as of February 2024.
13. Price comparison of children's goods, hryvnias. and % markup
14. Terms of payment and delivery
15. The resulting table of the application of IMC on the market of marketplaces for children's products
16. Use of the main advertising channels in the market of children's goods marketplaces by operators
17. Comparative table of the use of TV advertising (video advertising) by market operators of marketplaces for children's products by brand
18. Comparative table of the use of Internet advertising tools in the market of children's goods marketplaces by brand
19. PR activities of the main market operators and their cooperation with mass media
20. Analysis of the presence of market operators in online communication channels
21. Analysis of the activity of market operators in online communication channels
22. Analysis of the use of sales promotion by market operators of children's goods marketplaces by brand
23. Comparative table of the use of direct marketing by the main market operators of marketplaces for children's goods
24. Analysis of the branding of the main operators of the children's goods marketplace market
25. List and description of industry exhibitions and their participants
26. Changes in the target audience, thousands of people. and %
List of graphs and charts:
1. Sale of children's goods through marketplaces, UAH billion.
2. Catalogs of players
3. Children's goods market shares of the main market players, by sales of children's goods, %
4. Consumer preferences for brands in the marketplace of children's goods, average rating according to reviews
5. Changes in the age structure of consumers on the market (2021 – inside, 2023 – outside), %
