Retail audit

Monitoring of retail trade based on the results of the retail sales of researched products and subsequent analysis of the product range, prices, instruments distribution, and promotion materials.

Problems that are solved by means of retail audit:

Assessment of convenience of the object's location and routes of its achievements.
Calculation of the consumers visits intensity in analyzed retail outlet, with segmentation on visits during the daytime, peak hours, weekends and holidays.
Assessment of generalized social and demographic characteristics of customers.
Determination of the length of product selection and purchase process.
Position of the client’s particular product and similar products of his main competitors; assessment of the representation of analyzed product categories and evaluation of width and capacity of distribution channels.
Calculation of market shares of players and products at segmentation of sale volume of analyzed retail outlet.
Analysis of opportunities in the field of merchandising.
Identification of marketing activities of competing operators in the analyzed retail outlet, improvement of its own strategy and tactics of production promotion, using the most original and efficient approaches and methods of competitors.

Solving of these tasks presents you a complete characterization of the possible points of sale for your products, taking into account the presence of competing operators.

To order the market research or purchase ready report, please contact us via e-mail:
analitika@pro-consulting.ua, info@pro-consulting.ua
or via phone: (044) 591-52-53.