Market research report on clothing and footwear market of Ukraine. 2024 year
| Date of Preparation: | April 2024 year |
| Number of pages: | 45, Arial, 1 interval, 10 pt |
| Graphs and charts: | 20 |
| Tables: | 10 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the clothing and footwear market in Ukraine in 2018-2023.
1.1. Analysis of market development trends in Ukraine (main trends, market features, problems and factors affecting the market)
1.2. Plans of well-known global clothing brands to enter the Ukrainian market (based on data from open sources)
1.3. Main market indicators
Capacity of the clothing and footwear market
2. Analysis of clothing and footwear imports to Ukraine in 2018-2023.
2.1. Dynamics of import volumes in terms of studied product groups from UKTZED; allocation of groups of goods that demonstrate the greatest increase in import volumes in monetary terms
2.2. The main imported brands of clothing and footwear to Ukraine: TOP 10 brands in the structure of the entire volume of imports of the studied goods (list and their shares) in 2023, comparison of the shares of the same brands in 2022 and 2023.
2.3 Segmentation of imports of researched clothing and footwear (shares of the volumes of imports of researched product groups in monetary terms in the overall structure of imports) in Ukraine in 2018-2023
3. The main market operators, leading fashion retailers of Ukraine by area (local and foreign brands) in 2023 and their brief characteristics
4. Preferences of consumers for clothing and footwear brands
4.1. Analysis of changes in the rating of clothing and footwear brands in Ukraine in 2018-2023. (based on data from open sources) in terms of:
- women's clothing and footwear store
- men's clothing and footwear stores
- youth clothing and footwear store
- a store of sports clothes and shoes
4.2. Demand for the type of clothing (pants, t-shirts, shirts, jeans, etc.) and gender of clothing in Ukraine (estimated based on queries on the Internet via Google AdWords)
5. Conclusions and recommendations regarding the most developing clothing and footwear segment:
- by type of clothing (for men, women, children)
- by type of clothing (pants, T-shirts, shirts, jeans, etc.).
- for shoes
- for sports clothes and shoes
List of Tables:
1. Dynamics of clothing sales volumes by product group, in monetary terms in 2018-2023, million dollars.
2. The structure of clothing sales by gender, in monetary terms in 2018-2023, million dollars.
3. Volumes of footwear sales in monetary terms in 2018-2023, million dollars.
4. Dynamics of import volumes in terms of studied product groups in monetary terms in 2018-2023, million dollars.
5. Dynamics of import volumes in terms of studied product groups in monetary terms in 2018-2023, million dollars.
6. Shares of the TOP-10 imported clothing brands in the structure of the entire volume of imports of the studied product groups in monetary terms, in 2021 - 2023, million dollars. USA, %
7. Shares of the volumes of imports of the researched clothing groups in monetary terms in the total structure of imports in 2018-2023, %
8. Shares of the volumes of imports of the researched groups of footwear in money in the total structure of imports in 2018-2023, %
9. The main market operators - TOP-8 Ukrainian fashion retailers by area (foreign brands) as of 2023.
10. Popular brands of international retailers, which are represented in Ukraine, exclusively by franchise
List of graphs and charts:
1. Dynamics of the level of the average salary of Ukrainians in 2015 - 2023, UAH.
2. Dynamics of the index of investment attractiveness in Ukraine in 2018-2023.
3. Dynamics of clothing sales in monetary terms
in 2018-2023, million dollars
4. Dynamics of footwear sales in monetary terms
in 2018-2023, million dollars
5. Income dynamics of online clothing and footwear retailers
in comparison of the difference of 2021/2023 in USD, %
6. Main clothing sales channels
7. The main sales channels of footwear in Ukraine
8. Shares of the researched clothing groups by import volumes in money in 2023, %
9. Rating of women's clothing and footwear brands according to consumer surveys
in 2018-2023, points
10. Dynamics of the rating of women's clothing and footwear brands in 2018-2023, according to consumer surveys, points
11. Rating of men's clothing and footwear brands according to consumer surveys in 2018-2023, points
12. Dynamics of the rating of the main brands of men's clothing and footwear in 2018-2023, according to consumer surveys, points
13. Rating of youth clothing and footwear brands according to consumer surveys in 2018-2023, points
14. Dynamics of the rating of youth clothing and footwear brands in 2018 - 2023, according to consumer surveys, points.
15. Rating of sportswear and footwear brands according to consumer surveys in 2018-2023, points
16. Dynamics of the rating of the main sportswear and footwear brands in 2018 - 2023, according to consumer surveys, points
17. Demand for clothing by gender in Ukraine in 2021 - 2023 (based on the average popularity of requests per month)
18. Rate of decline in the average monthly number of requests, comparison of 2022 and 2023, %
19. Leaders of requests based on the basic request "buy clothes" in 2023.
20. Demand for clothing by type and gender in Ukraine in 2023 (based on the average number of requests per month)
